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1.5M/yr$212K/mo
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silverchef.co.nz

silverchef.co.nz
S
60/100
EcomScout

silverchef.co.nz receives an EcomScout Rating of S (60/100), ranking #18,297 out of 1,198,461 Shopify stores we track. This Pet Supplies Pets store attracts 150.3K visits per year with estimated revenue of $39.7K - $79.4K/mo. It offers 2.5K+ products at an average price of NZ$4,257.

Analysis by EcomScout Research Team · How we calculate ratings

Pet SuppliesPetsPet Food
Est. Revenue/mo
$39.7K - $79.4K/mo
Est. Traffic/mo
12.5K
Products
2.5K+
Top Market
NZ (97%)
Top Channel
organic (27%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 27%, paid 23%, direct 16%, social 11%.

Product pricing: Average price of NZ$4,257 (range: NZ$982 – NZ$13,109) — ≈ $2,596 USD. Positioned in the premium segment.

Ad spend: Estimated $198/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (97%), AU (3%).

Best-selling product: Blue Seal GP514-LS Gas Griddle on Legstand (NZ$5,671.80). Other top sellers include Blue Seal G56D 6-Burner Range with Gas Convection Oven, Bonvue SL850V Chilled Food Display, Bonvue SL850V Chilled Food Display.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$32.4M/mo
Total Stores
10,551
Avg Revenue
$3K/mo
Top 10% Threshold
$53K/mo

Competition Breakdown

33%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Pet Supplies market generates $32M/month across 10,551 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Pet Supplies stores earn $53K+/month
  • •This store outperforms 94% of Pet Supplies competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •627 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Pet Supplies

Shop85%Block62%Judge.me Product Reviews33%Pre-Order27%

Best Selling Products

Blue Seal GP514-LS Gas Griddle on Legstand#1

Blue Seal GP514-LS Gas Griddle on Legstand

NZ$5,671.80≈ $3,460

Blue Seal G56D 6-Burner Range with Gas Convection Oven#2

Blue Seal G56D 6-Burner Range with Gas Convection Oven

NZ$7,843≈ $4,784

Bonvue SL850V Chilled Food Display#3

Bonvue SL850V Chilled Food Display

NZ$4,657.50≈ $2,841

Bonvue SL850V Chilled Food Display#4

Bonvue SL850V Chilled Food Display

NZ$4,657.50≈ $2,841

Nuova Simonelli Mythos One Grinder#5

Nuova Simonelli Mythos One Grinder

NZ$2,656.50≈ $1,620

Catermaster B30F Planetary Mixer#6

Catermaster B30F Planetary Mixer

NZ$1,260.40≈ $769

MerryChef E1S Speed Oven#7

MerryChef E1S Speed Oven

NZ$13,108.85≈ $7,996

Faema E98 2 Group Coffee Machine#8

Faema E98 2 Group Coffee Machine

NZ$4,180.25≈ $2,550

Festive Devon DH12 Heated Display Cabinet - UNUSED - IN BOX#9

Festive Devon DH12 Heated Display Cabinet - UNUSED - IN BOX

NZ$4,728.80≈ $2,885

Nuova Simonelli Appia Life 2 Group Coffee Machine#10

Nuova Simonelli Appia Life 2 Group Coffee Machine

NZ$5,585.55≈ $3,407

Analyzing...
Bounce Rate
51.4%
Pages/Visit
3.9
Avg. Time on Site
1m 21s
Avg. Product Price
NZ$4,257

≈ $2,596 USD

Range: NZ$982 - NZ$13,109

Rating Breakdown

Business Quality90/100
Traffic Growth75/100
Revenue Performance60/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

organic27.2%
paid22.6%
direct15.7%
social10.6%
referral5.9%

Marketing & Ad Spend

Monthly Ad Spend

$198

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
used commercial mixerEasy360--
restaurant equipment leasingEasy270$4.24$272
commercial espresso machine for saleEasy180--
countertop cold food display160--
used commercial undercounter dishwasherEasy135--

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
97.1%
🇦🇺Australia
2.9%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Shop

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Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

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Frequently Asked Questions About silverchef.co.nz

Is silverchef.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, silverchef.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is silverchef.co.nz safe to buy from? Is it a scam?

silverchef.co.nz has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is silverchef.co.nz's EcomScout rating and what does it mean?

silverchef.co.nz has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does silverchef.co.nz generate?

silverchef.co.nz receives approximately 150.3K visits per year with estimated monthly revenue of $39.7K - $79.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does silverchef.co.nz use?

We detected 1 Shopify apps on silverchef.co.nz, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against silverchef.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

silverchef.co.nz Shopify store analysis • Pet Supplies • Pets • Unlikely Dropshipper • Rating: S

Last updated: August 12, 2026

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