Back to Stores
SKECHERS homepage screenshot
67/100
EcomScout

SKECHERS receives an EcomScout Rating of S (67/100), ranking #2,999 out of 589,232 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 1.3M visits per year with estimated revenue of $117.4K - $254.3K/mo. It offers 2.5K products at an average price of SGD 97.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$117.4K - $254.3K/mo
Est. Traffic/mo
104.5K
Products
2.5K
Top Market
SG (77%)
Top Channel
direct (15%)
Trustpilot
1.8/5 (2,270)

Store Intelligence Summary

Traffic breakdown: direct 15%, referral 1%.

Product pricing: Average price of SGD 97 (range: SGD 39 – SGD 149) — ≈ $71 USD. Mid-range pricing strategy.

Ad spend: Estimated $57/mo in paid search ($684/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.8/5 based on 2,270 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SG (77%), MY (6%), IN (5%).

Best-selling product: Work Nampa Slip Resistant - Wyola (SGD 119). Other top sellers include Slip-ins: GOrun Consistent 2.0 - Empowered, Work Dighton Slip Resistant, Work Max Cushioning Elite SR - Kajus.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.2M/mo
Total Stores
2,464
Avg Revenue
$5K/mo
Top 10% Threshold
$66K/mo

Competition Breakdown

24%
39%
24%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $11M/month across 2,464 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $66K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 167 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.5%
Pages/Visit
3.4
Avg. Time on Site
1m 15s
Avg. Product Price
SGD 97

≈ $71 USD

Range: SGD 39 - SGD 149

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance73/100
Trustpilot60/100
Marketing Efficiency22/100

Traffic Sources

direct14.6%
referral1.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$57

Google Ads estimate

Yearly Ad Budget

$684

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
skechers singaporeEasy40--

Trustpilot Rating

1.8

2,270 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇬Singapore
77.4%
🇲🇾Malaysia
5.6%
🇮🇳India
4.7%
🇺🇸United States
3.4%
🇵🇭Philippines
3.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About SKECHERS

Is SKECHERS a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SKECHERS is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SKECHERS safe to buy from? Is it a scam?

SKECHERS has a Trustpilot rating of 1.8/5 based on 2,270 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is SKECHERS's EcomScout rating and what does it mean?

SKECHERS has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SKECHERS generate?

SKECHERS receives approximately 1.3M visits per year with estimated monthly revenue of $117.4K - $254.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SKECHERS use?

We detected 4 Shopify apps on SKECHERS, including Frequently Bought Together, Form Builder, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SKECHERS. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SKECHERS Shopify store analysis • Outdoor GearSports & Outdoors • Unlikely Dropshipper • Rating: S

Last updated: