Back to Stores
Skechers homepage screenshot

Skechers

skechers.no
79/100
EcomScout

Skechers receives an EcomScout Rating of S (79/100), ranking #395 out of 1,126,079 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 1.8M visits per year with estimated revenue of $72.4K - $140.8K/mo. It offers 2.5K+ products at an average price of NOK 1,202.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$72.4K - $140.8K/mo
Est. Traffic/mo
149.5K
Products
2.5K+
Top Market
NO (99%)
Top Channel
organic (33%)
Trustpilot
4.3/5 (8,175)

Store Intelligence Summary

Traffic breakdown: organic 33%, paid 18%, direct 14%, social 8%.

Product pricing: Average price of NOK 1,202 (range: NOK 100 – NOK 1,599) — ≈ $113 USD. Positioned in the premium segment.

Ad spend: Estimated $13/mo in paid search ($156/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 8,175 reviews. Good standing with customers.

Top markets: NO (99%), TW (0%), SE (0%).

Best-selling product: Gavekort (NOK 100). Other top sellers include Work: Max Cushioning Elite SR, Impregneringsspray - Water Proofer, Relaxed Fit: D'Lux Walker - Get Oasis - Waterproof.

How is the EcomScout Rating calculated? The S grade (79/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
19.9%
Pages/Visit
7.7
Avg. Time on Site
2m 5s
Avg. Product Price
NOK 1,202

≈ $113 USD

Range: NOK 100 - NOK 1,599

Rating Breakdown

Business Quality100/100
Trustpilot100/100
Traffic Growth85/100
Revenue Performance80/100
Marketing Efficiency22/100

Traffic Sources

organic32.5%
paid17.6%
direct13.7%
social7.7%
referral1.3%

Marketing & Ad Spend

Monthly Ad Spend

$13

Google Ads estimate

Yearly Ad Budget

$156

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
skechers sport shoes with memory foam44--
skechers bogo saleEasy44$0.87-

Trustpilot Rating

4.3

8,175 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
99.0%
🇹🇼Taiwan
0.4%
🇸🇪Sweden
0.3%
🇫🇷France
0.2%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
See all trending Skincare products

Frequently Asked Questions About Skechers

Is Skechers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Skechers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Skechers safe to buy from? Is it a scam?

Skechers has a Trustpilot rating of 4.3/5 based on 8,175 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (79/100).

What is Skechers's EcomScout rating and what does it mean?

Skechers has an EcomScout rating of S (79/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Skechers generate?

Skechers receives approximately 1.8M visits per year with estimated monthly revenue of $72.4K - $140.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Skechers use?

We detected 6 Shopify apps on Skechers, including Trustpilot, Klaviyo: Email Marketing & SMS, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Skechers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Skechers Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: