Traffic breakdown: Direct 33%, SearchOrganic 32%, SearchPaid 7%, Referrals 6%. High direct traffic suggests strong brand recognition.
Product pricing: Average price of CA$82 (range: CA$21 – CA$231) — ≈ $61 USD. Mid-range pricing strategy.
Top markets: CA (73%), US (22%), GB (5%).
Best-selling product: Rosehip Oil (CA$22). Other top sellers include E-Cream, Fresh, Calming & Toning Facial Mist.
How is the EcomScout Rating calculated? The C+ grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.