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Skullette homepage screenshot
68/100
EcomScout Rating
Rank #1,162 of 125,267
Products
260
Category Rank
#89
in Accessories

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
31.5%
Pages/Visit
6.5
Avg. Time on Site
6m 15s
Avg. Product Price
$82

Range: $40 - $143

Rating Breakdown

Trustpilot90/100
Revenue Performance76/100
Business Quality76/100
Traffic Growth60/100
Marketing Efficiency22/100

Traffic Sources

Direct58.5%
Social25.0%
Search13.2%
Referrals2.2%
Paid Referrals1.0%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$212

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
skull purseEasy440$0.39$12
skull crossbody bagEasy420--
black skull purseEasy360$0.69-
skull shoulder bagEasy165--
sugar skull crossbody bagEasy100--

Trustpilot Rating

4.8

269 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.9%
🇻🇳Vietnam
27.9%
🇦🇪United Arab Emirates
1.2%
🇨🇦Canada
1.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

skulletteskulllettehttps://skullette.com/bonettehandbag with black cat

Tech Stack & Apps

Browse All Apps →

Pre-Order

Pre-Order

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards, Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot, Front Pockt Carteras Para Hombres, Birthday Gifts for Men

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards, Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot, Front Pockt Carteras Para Hombres, Birthday Gifts for Men

76
$9.98+34%
Wallet for Men Slim Rfid Leather 2 ID Window With Gift Box

Wallet for Men Slim Rfid Leather 2 ID Window With Gift Box

73
$14.98+13%
Small Wallet for Women RFID Leather Bifold Slim Card Holder Cute Flower Wallet for Women with Zipper Coin Pocket

Small Wallet for Women RFID Leather Bifold Slim Card Holder Cute Flower Wallet for Women with Zipper Coin Pocket

72
$9.99+57%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

71
$23.98+17%
See all trending Accessories products

Frequently Asked Questions About Skullette

Is Skullette a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Skullette is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Skullette safe to buy from? Is it a scam?

Skullette has a Trustpilot rating of 4.8/5 based on 269 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Skullette's EcomScout rating and what does it mean?

Skullette has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Skullette generate?

Skullette receives approximately 4.5M visits per year with estimated monthly revenue of $377.7K - $881.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Skullette use?

We detected 5 Shopify apps on Skullette, including Advanced Predictive Search, Klaviyo Reviews, Cart Block: checkout validator and more. The store uses the "Broadcast 7.0 - New Product Group" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Skullette. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Skullette Shopify store analysis • AccessoriesRetail • Likely Dropshipper • Rating: S

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