Sonno
sleepsonno.sgSonno receives an EcomScout Rating of A (50/100), ranking #30,185 out of 884,182 Shopify stores we track. This Bedding and Mattresses Home & Garden store attracts 13.6K visits per year with estimated revenue of $3.0K - $6.6K/mo. It offers 21 products at an average price of SGD 247.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of SGD 247 (range: SGD 19 – SGD 1,199) — ≈ $183 USD. Positioned in the premium segment.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 73 reviews. Good standing with customers.
Top markets: SG (100%).
Best-selling product: Sonno Lite Plus Mattress (SGD 349). Other top sellers include Sonno Original Mattress, Sonno Luxe Hybrid Mattress, Sonno Mattress Topper.
Bedding and Mattresses Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bedding and Mattresses market generates $0M/month across 14 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Bedding and Mattresses stores earn $76K+/month
- •This store outperforms 87% of Bedding and Mattresses competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Bedding and Mattresses
Best Selling Products
#1Sonno Lite Plus Mattress
SGD 349≈ $258
#2Sonno Original Mattress
SGD 499≈ $369
#3Sonno Luxe Hybrid Mattress
SGD 1,199≈ $887
#4Sonno Mattress Topper
SGD 189≈ $140
#5Sonno Foldable Mattress
SGD 179≈ $132
#6Sonno Baby Mattress
SGD 169≈ $125
#7Sonno Memory Pillow
SGD 89≈ $66
#8Sonno Cloud Pillow
SGD 59≈ $44
#9Sonno Bolster
SGD 79≈ $58
#10Sonno Bed Sheets
SGD 99≈ $73
≈ $183 USD
Range: SGD 19 - SGD 1,199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
73 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
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Frequently Asked Questions About Sonno
Is Sonno a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sonno is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sonno safe to buy from? Is it a scam?
Sonno has a Trustpilot rating of 4.4/5 based on 73 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).
What is Sonno's EcomScout rating and what does it mean?
Sonno has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sonno generate?
Sonno receives approximately 13.6K visits per year with estimated monthly revenue of $3.0K - $6.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sonno use?
We detected 10 Shopify apps on Sonno, including Shop, Judge.me Product Reviews, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bedding and Mattresses store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sonno. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bedding and Mattresses store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.