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sleepyjones.com

sleepyjones.com
50/100
EcomScout

sleepyjones.com receives an EcomScout Rating of A (50/100), ranking #51,448 out of 1,190,026 Shopify stores we track. This Sleepwear Fashion & Apparel store attracts 184.2K visits per year with estimated revenue of $29.7K - $64.3K/mo. It offers 115 products at an average price of $124.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$29.7K - $64.3K/mo
Est. Traffic/mo
15.3K
Products
115
Top Market
US (80%)
Top Channel
organic (49%)
Est. Ad Spend/mo
$1.1K

Store Intelligence Summary

Traffic breakdown: organic 49%, direct 27%, social 7%, paid 2%.

Product pricing: Average price of $124 (range: $15 – $228). Positioned in the premium segment.

Ad spend: Estimated $1.1K/mo in paid search ($13.0K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (80%), PE (5%), IN (4%).

Best-selling product: Online Order Gift Wrapping ($15). Other top sellers include Marina Pajama Set in Blue End on End, Marina Pajama Set in Large Navy Gingham, Marina Pajama Set in White Poplin.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sleepwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$858K/mo
Total Stores
233
Avg Revenue
$4K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

26%
45%
20%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sleepwear market generates $1M/month across 233 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Sleepwear stores earn $35K+/month
  • This store outperforms 90% of Sleepwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
22.7%
Pages/Visit
10.4
Avg. Time on Site
16s
Avg. Product Price
$124

Range: $15 - $228

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance55/100
Marketing Efficiency46/100

Traffic Sources

organic49.4%
direct27.0%
social7.2%
paid2.2%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$13K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gift card45K$1.46$63.0K
pyjamasEasy8K$1.03$4.4K
sleepy jonesEasy3K$1.07$839
boys pajamasEasy2K$1.20$4.3K
holiday pajamasEasy2K$0.85$149

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
79.7%
🇵🇪Peru
4.5%
🇮🇳India
4.3%
🇨🇦Canada
3.9%
🇦🇺Australia
3.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Sleepwear Products

Products gaining popularity in Sleepwear right now, based on Amazon & Google Trends data.

Ekouaer

Ekouaer

68
$9.99+41%
Hanes

Hanes

67
$25.99+41%
Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL

Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL

66
$9.99+41%
KFUBUO

KFUBUO

65
$25.99+41%
See all trending Sleepwear products

Frequently Asked Questions About sleepyjones.com

Is sleepyjones.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, sleepyjones.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is sleepyjones.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for sleepyjones.com. However, our EcomScout rating is A (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is sleepyjones.com's EcomScout rating and what does it mean?

sleepyjones.com has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does sleepyjones.com generate?

sleepyjones.com receives approximately 184.2K visits per year with estimated monthly revenue of $29.7K - $64.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does sleepyjones.com use?

We detected 3 Shopify apps on sleepyjones.com, including Shop, Back in Stock, Klaviyo: Email Marketing & SMS.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sleepwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against sleepyjones.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sleepwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

sleepyjones.com Shopify store analysis • SleepwearFashion & Apparel • Unlikely Dropshipper • Rating: A

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