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Smala

smala.com
A
51/100
EcomScout

Smala receives an EcomScout Rating of A (51/100), ranking #46,617 out of 1,190,962 Shopify stores we track. This Apparel Fashion & Apparel store attracts 378.1K visits per year with estimated revenue of $6.5K - $14.0K/mo. It offers 500 products at an average price of €14.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelFashion & ApparelClothing
Est. Revenue/mo
$6.5K - $14.0K/mo
Est. Traffic/mo
31.5K
Products
500
Top Market
FR (88%)
Top Channel
paid (37%)
Trustpilot
4.3/5 (1,337)

Store Intelligence Summary

Traffic breakdown: paid 37%, direct 27%, organic 16%, referral 7%.

Product pricing: Average price of €14 (range: €7 – €39) — ≈ $15 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.3/5 based on 1,337 reviews. Good standing with customers.

Top markets: FR (88%), BE (4%), ES (4%).

Best-selling product: Pantalon blanc (€13.50). Other top sellers include Tee-shirt bleu, blanc, Robe bleu, Pyjama coton blanc, rose.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop84%Block54%Pre-Order26%Judge.me Product Reviews25%

Best Selling Products

Pantalon blanc#1

Pantalon blanc

€13.50≈ $15

Tee-shirt bleu, blanc#2

Tee-shirt bleu, blanc

€11.50≈ $13

Robe bleu#3

Robe bleu

€15.90≈ $17

Pyjama coton blanc, rose#4

Pyjama coton blanc, rose

€11.50≈ $13

Pyjama coton multicolore#5

Pyjama coton multicolore

€8.50≈ $9.27

Combinaison bleu, blanc#6

Combinaison bleu, blanc

€14.50≈ $16

Gilet rose#7

Gilet rose

€10.50≈ $11

Gilet rose#8

Gilet rose

€7.90≈ $8.61

Gilet rose#9

Gilet rose

€9.50≈ $10

Pull beige, vert#10

Pull beige, vert

€7.90≈ $8.61

Analyzing...
Bounce Rate
53.0%
Pages/Visit
4.6
Avg. Time on Site
2m 5s
Avg. Product Price
€14

≈ $15 USD

Range: €7 - €39

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

paid36.9%
direct27.0%
organic16.0%
referral7.1%
social0.8%

Trustpilot Rating

4.3

1,337 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
88.0%
🇧🇪Belgium
3.6%
🇪🇸Spain
3.6%
🇺🇸United States
2.7%
🇮🇹Italy
2.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopTrustpilot3.5Klaviyo: Email Marketing & SMSReCharge SubscriptionsBack in StockBlock

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Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

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OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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64
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See all trending Apparel products

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Frequently Asked Questions About Smala

Is Smala a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Smala is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Smala safe to buy from? Is it a scam?

Smala has a Trustpilot rating of 4.3/5 based on 1,337 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is Smala's EcomScout rating and what does it mean?

Smala has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Smala generate?

Smala receives approximately 378.1K visits per year with estimated monthly revenue of $6.5K - $14.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Smala use?

We detected 6 Shopify apps on Smala, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Smala. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Smala Shopify store analysis • Apparel • Fashion & Apparel • Unlikely Dropshipper • Rating: A

Last updated: July 29, 2026

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