Smartwool
smartwool.comSmartwool receives an EcomScout Rating of S (71/100), ranking #635 out of 138,838 Shopify stores we track. This Apparel Retail store attracts 7.8M visits per year with estimated revenue of $678.4K - $1.6M/mo. It offers 525 products at an average price of $65.
Store descriptionDiscover Merino wool socks, apparel and outdoor clothing available in the U.S. at Smartwool®. Built for comfort, breathability and performance.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 62%, Direct 23%, Mail 7%, Social 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $65 (range: $18 – $130). Mid-range pricing strategy.
Ad spend: Estimated $126.2K/mo in paid search ($1.5M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 1.5/5 based on 119 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (81%), CA (9%), AU (1%).
Best-selling product: Men's Merino Short Sleeve Tee ($95.00). Other top sellers include Men's Merino Sun Hoodie, Women's Classic Thermal Merino Base Layer Crew, Men's Everyday Short Sleeve Button Down.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Men's Merino Short Sleeve Tee
$95.00
#2Men's Merino Sun Hoodie
$130.00
#3Women's Classic Thermal Merino Base Layer Crew
$125.00
#4Men's Everyday Short Sleeve Button Down
$85.00
#5Women's Merino Sun Hoodie
$130.00
#6Hike Ankle Socks
$21.00
#7Hike Classic Edition Second Cut™ Ankle Socks
$18.00
#8Everyday Athletic Crew Socks
$23.00
#9Hike Classic Edition Second Cut Crew Socks
$21.00
#10Women's Everyday Floral Crew Socks
$22.00
Range: $18 - $130
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$126K
Google Ads estimate
Yearly Ad Budget
$1.5M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| bombasEasy | 118K | $0.09 | $3 |
| socksEasy | 84K | $1.13 | $74.2K |
| ski maskEasy | 61K | $1.37 | $483 |
| smartwoolEasy | 41K | $0.48 | $3.6K |
| woolEasy | 37K | $0.41 | $210 |
Trustpilot Rating
119 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
A/B Testing
E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerReviews
Product Badges
Video
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Frequently Asked Questions About Smartwool
Is Smartwool a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Smartwool is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Smartwool safe to buy from? Is it a scam?
Smartwool has a Trustpilot rating of 1.5/5 based on 119 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is Smartwool's EcomScout rating and what does it mean?
Smartwool has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Smartwool generate?
Smartwool receives approximately 7.8M visits per year with estimated monthly revenue of $678.4K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Smartwool use?
App detection data for Smartwool is being updated. The store uses the "187542962545" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Smartwool. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.