Smiffy's
smiffys.comSmiffy's receives an EcomScout Rating of A+ (59/100), ranking #4,640 out of 138,691 Shopify stores we track. This Apparel Retail store attracts 2.3M visits per year with estimated revenue of $40.5K - $94.5K/mo. It offers 2.5K+ products at an average price of $4.
Store descriptionSmiffys are the fancy dress experts. With over 5000 fancy dress costumes and accessories to choose from you can guarantee you will find the perfect outfit. Free delivery available.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 81%, Direct 14%, Social 2%, Referrals 1%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $4 (range: $2 – $7). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $84/mo in paid search ($1.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.8/5 based on 2,430 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (57%), US (9%), FR (4%).
Best-selling product: Blood in Tube ($1.99). Other top sellers include Army Girl Sexy Costume, Smiffys Make-Up FX, White, Bullet Belt.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $2 - $7
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$84
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| feather boasEasy | 540 | $0.73 | $280 |
| 80s costumes for womenEasy | 300 | $0.39 | $46 |
| smiffys usa | 135 | $0.87 | - |
| fancy dress costumes ukEasy | 110 | $0.76 | $1 |
| funny costume adults | 44 | - | - |
Trustpilot Rating
2,430 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
C: Mega MenuE-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag Manager
HotjarReviews
CDN
AWS CloudFrontAdvertising
Email Marketing
Similar Stores
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Frequently Asked Questions About Smiffy's
Is Smiffy's a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Smiffy's is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Smiffy's safe to buy from? Is it a scam?
Smiffy's has a Trustpilot rating of 2.8/5 based on 2,430 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).
What is Smiffy's's EcomScout rating and what does it mean?
Smiffy's has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Smiffy's generate?
Smiffy's receives approximately 2.3M visits per year with estimated monthly revenue of $40.5K - $94.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Smiffy's use?
We detected 1 Shopify apps on Smiffy's, including C: Mega Menu. The store uses the "SmiffysTheme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Smiffy's. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.