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SmileSet

smileset.com

You have your smile goals, we have your smile set. Discover professional-grade, affordable, and convenient aligners—powered by SmileDirectClub technology.

76/100
EcomScout Rating
Rank #145 of 126,623
Products
29
Category Rank
#35
in Oral Care

Oral Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.7M/mo
Total Stores
80
Avg Revenue
$47K/mo
Top 10% Threshold
$321K/mo

Competition Breakdown

19%
31%
13%
34%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Oral Care market generates $4M/month across 80 stores
  • 34% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Oral Care stores earn $321K+/month
  • This store outperforms 85% of Oral Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
51.7%
Pages/Visit
2.9
Avg. Time on Site
2m 1s
Avg. Product Price
$164

Range: $10 - $1295

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance78/100
Marketing Efficiency76/100
Traffic Growth60/100

Traffic Sources

Search29.1%
Direct17.9%
Mail9.8%
Referrals4.1%
Social4.1%
Paid Referrals0.8%

Marketing & Ad Spend

Monthly Ad Spend

$198K

Google Ads estimate

Yearly Ad Budget

$2.4M

Projected annually

Trustpilot Rating

4.2

49,695 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
86.6%
🇻🇳Vietnam
1.6%
🇳🇬Nigeria
1.6%
🇨🇦Canada
1.6%
🇬🇧United Kingdom
1.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

smilesetsmile direct clubsmile setsmiledirectclubsmileset reviews

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

CDN

jsDelivr

Analytics

Microsoft ClarityGoogle AnalyticsGoogle Tag Manager

E-commerce Platform

ShopifyOpenCart

Sales Channels

Shop

Reviews

Stamped.io Product ReviewsStamped.ioStamped.ioTrustpilotTrustpilot+2 more

Payment

Shopify PaymentsApple PayPayPal

Trending Oral Care Products

Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

86
$8.99+46%
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

79
$29.95+25%
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

77
$3.06+31%
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

75
$13.98+32%
See all trending Oral Care products

Frequently Asked Questions About SmileSet

Is SmileSet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SmileSet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SmileSet safe to buy from? Is it a scam?

SmileSet has a Trustpilot rating of 4.2/5 based on 49,695 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).

What is SmileSet's EcomScout rating and what does it mean?

SmileSet has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SmileSet generate?

SmileSet receives approximately 4.4M visits per year with estimated monthly revenue of $481.6K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SmileSet use?

We detected 1 Shopify apps on SmileSet, including Judge.me Ali Reviews Importer. The store uses the "smileset-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Oral Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SmileSet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SmileSet Shopify store analysis • Oral CareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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