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SmoothSkin

smoothskin.com
57/100
EcomScout

SmoothSkin receives an EcomScout Rating of A+ (57/100), ranking #5,677 out of 138,625 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 102.5K visits per year with estimated revenue of $40.4K - $94.4K/mo. It offers 11 products at an average price of $281.

Store descriptionExplore the SmoothSkin online store for IPL hair removal & LED red light therapy devices. Enjoy free shipping across the US on all our skincare devices.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$40.4K - $94.4K/mo
Est. Traffic/mo
8.5K
Products
11
Top Market
US (54%)
Top Channel
N/A
Trustpilot
3.9/5 (100)

Store Intelligence Summary

Product pricing: Average price of $281 (range: $49 – $499). Positioned in the premium segment.

Ad spend: Estimated $711/mo in paid search ($8.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 100 reviews. Good standing with customers.

Top markets: US (54%), VN (23%), GB (18%).

Best-selling product: Pure Adapt ($379.00). Other top sellers include Pure Switch, Pure Fit, Pure Mini Lite.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.9%
Pages/Visit
1.8
Avg. Time on Site
53s
Avg. Product Price
$281

Range: $49 - $499

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Revenue Performance60/100
Traffic Growth40/100
Marketing Efficiency29/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$711

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Trustpilot Rating

3.9

100 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.0%
🇻🇳Vietnam
22.9%
🇬🇧United Kingdom
17.6%
🇪🇸Spain
4.4%
🇮🇳India
1.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

smoothskinsmooth skindual lamp ipl hair removalsmooth skin laserblog ipl how to use

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

76
$18.90+40%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

67
$13.97+31%
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70, Broad Spectrum, Water Resistant 80 Min, Oil-Free, Oxybenzone-Free, Non-Comedogenic, Matte Finish, Body Sunscreen, Travel Size 3 Fl Oz

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70, Broad Spectrum, Water Resistant 80 Min, Oil-Free, Oxybenzone-Free, Non-Comedogenic, Matte Finish, Body Sunscreen, Travel Size 3 Fl Oz

66
$6.89+14%
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

61
$6.00+12%
See all trending Skincare products

Frequently Asked Questions About SmoothSkin

Is SmoothSkin a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, SmoothSkin is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is SmoothSkin safe to buy from? Is it a scam?

SmoothSkin has a Trustpilot rating of 3.9/5 based on 100 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is SmoothSkin's EcomScout rating and what does it mean?

SmoothSkin has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does SmoothSkin generate?

SmoothSkin receives approximately 102.5K visits per year with estimated monthly revenue of $40.4K - $94.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does SmoothSkin use?

We detected 13 Shopify apps on SmoothSkin, including スマホナビゲーション|リテリア Navigation, Klaviyo Reviews, Judge.me Ali Reviews Importer and more. The store uses the "smoothskin-v1-1-0" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against SmoothSkin. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

SmoothSkin Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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