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Soho Home homepage screenshot
74/100
EcomScout Rating
Rank #291 of 126,287
Products
N/A
Category Rank
#152
in Freelance

Freelance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.5M/mo
Total Stores
174
Avg Revenue
$14K/mo
Top 10% Threshold
$219K/mo

Competition Breakdown

37%
28%
11%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Freelance market generates $2M/month across 174 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Freelance stores earn $219K+/month
  • This store outperforms 94% of Freelance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.7%
Pages/Visit
3.4
Avg. Time on Site
2m 9s
Avg. Product Price
$138

Range: $2 - $250

Rating Breakdown

Trustpilot95/100
Revenue Performance78/100
Business Quality75/100
Traffic Growth65/100
Marketing Efficiency50/100

Traffic Sources

Direct48.4%
Search39.2%
Social6.8%
Referrals4.4%
Paid Referrals1.0%
Mail0.2%

Marketing & Ad Spend

Monthly Ad Spend

$291

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Trustpilot Rating

4.4

763 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
43.1%
🇬🇧United Kingdom
34.8%
🇳🇱Netherlands
2.1%
🇷🇺Russia
1.7%
🇩🇪Germany
1.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

soho homesoho housesohohomeso ho homesoho home lamps

Frequently Asked Questions About Soho Home

Is Soho Home a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Soho Home is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is Soho Home safe to buy from? Is it a scam?

Soho Home has a Trustpilot rating of 4.4/5 based on 763 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Soho Home's EcomScout rating and what does it mean?

Soho Home has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Soho Home generate?

Soho Home receives approximately 7.6M visits per year with estimated monthly revenue of $1.2M - $2.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Soho Home use?

App detection data for Soho Home is being updated. The store uses the "#CCCCCC" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Freelance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Soho Home. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Freelance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Soho Home Shopify store analysis • FreelanceServices • Likely Dropshipper • Rating: S

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