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33/100
EcomScout

Somnia receives an EcomScout Rating of B (33/100), ranking #31,646 out of 139,202 Shopify stores we track. This Home Textiles Home & Garden store attracts 34.1K visits per year with estimated revenue of $2.4K - $6.0K/mo. It offers 12 products at an average price of $44.

Store descriptionErgonomisch kussen voor optimale nekondersteuning. Verminder nekpijn en slaap beter met de ergonomische kussens van Somnia.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.4K - $6.0K/mo
Est. Traffic/mo
2.8K
Products
12
Top Market
BE (70%)
Top Channel
N/A
Trustpilot
2.5/5 (178)

Store Intelligence Summary

Product pricing: Average price of $44. Mid-range pricing strategy.

Customer trust: Trustpilot score 2.5/5 based on 178 reviews. Mixed reviews — potential service or quality concerns.

Top markets: BE (70%), NL (24%), DE (5%).

Best-selling product: Somnia™ Verkoelend Kussensloop ($45.00). Other top sellers include Somnia™ Ergonomisch Kussen, Verzendbescherming, Somnia Verkoelend Kussensloop.

How is the EcomScout Rating calculated? The B grade (33/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Textiles Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$6.0M/mo
Total Stores
427
Avg Revenue
$14K/mo
Top 10% Threshold
$230K/mo

Competition Breakdown

12%
31%
27%
11%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Textiles market generates $6M/month across 427 stores
  • 19% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Textiles stores earn $230K+/month
  • This store outperforms 94% of Home Textiles competitors
  • Low average order value ($0) — consider bundling or upsells
  • 81 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
33.3%
Pages/Visit
2.1
Avg. Time on Site
3m 39s
Avg. Product Price
$44

Range: $0 - $80

Rating Breakdown

Business Quality76/100
Trustpilot50/100
Traffic Growth30/100
Revenue Performance26/100
Marketing Efficiency7/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

2.5

178 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇪Belgium
70.3%
🇳🇱Netherlands
24.3%
🇩🇪Germany
5.3%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

somnia kussensomnia sleepsomniasleepsomnianeck pain pillow

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

ShopifyOpenCart

Back in Stock

Back in Stock

Pre-Order

Pre-Order

CDN

jsDelivr

Analytics

Google Analytics

Video

YouTube

Trending Home Textiles Products

Products gaining popularity in Home Textiles right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

71
$29.99+25%
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

64
$24.99-13%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

61
$22.54+83%
Delta Mylan (1-Pack) Toilet Paper Holder Champagne Bronze Pivoting Tissue Roll Rod, Organization and Storage, Wall Mounteded Gold Bathroom Accessories MYN50-CZ

Delta Mylan (1-Pack) Toilet Paper Holder Champagne Bronze Pivoting Tissue Roll Rod, Organization and Storage, Wall Mounteded Gold Bathroom Accessories MYN50-CZ

48
$22.99-35%
See all trending Home Textiles products

Frequently Asked Questions About Somnia

Is Somnia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Somnia is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Somnia safe to buy from? Is it a scam?

Somnia has a Trustpilot rating of 2.5/5 based on 178 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (33/100).

What is Somnia's EcomScout rating and what does it mean?

Somnia has an EcomScout rating of B (33/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Somnia generate?

Somnia receives approximately 34.1K visits per year with estimated monthly revenue of $2.4K - $6.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Somnia use?

We detected 5 Shopify apps on Somnia, including Klaviyo Reviews, 17TRACK Order Tracking, Marquee and more. The store uses the "Concept | D5" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Textiles store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Somnia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Textiles store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Somnia Shopify store analysis • Home TextilesHome & Garden • Likely Dropshipper • Rating: B

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