Product pricing: Average price of £24 (range: £11 – £60) — ≈ $31 USD. Budget-friendly positioning targeting volume sales.
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Customer trust: Trustpilot score 4.6/5 based on 56 reviews. Excellent reputation — customers rate this store highly.
Best-selling product: Roots Hair & Scalp Oil - Scalp Oil for Psoriasis (£24.99). Other top sellers include Body Butter Sample Pack, Evergreen Whipped Body Butter, Golden Hour Whipped Body Butter.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.