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Splat Hair Color

splathaircolor.com
64/100
EcomScout

Splat Hair Color receives an EcomScout Rating of S (64/100), ranking #6,007 out of 846,243 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 1.1M visits per year with estimated revenue of $27.7K - $53.9K/mo. It offers 113 products at an average price of $13.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.7K - $53.9K/mo
Est. Traffic/mo
93.1K
Products
113
Top Market
US (65%)
Top Channel
organic (47%)
Trustpilot
4.4/5 (48)

Store Intelligence Summary

Traffic breakdown: organic 47%, direct 24%, paid 16%, social 3%.

Product pricing: Average price of $13 (range: $9 – $13). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.6K/mo in paid search ($18.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 48 reviews. Good standing with customers.

Top markets: US (65%), CA (11%), IN (6%).

Best-selling product: Blue Envy: Original Deep Blue Semi-Permanent Hair Dye Complete Kit with Bleach ($12.99). Other top sellers include Pink Fetish: Original Pink Semi-Permanent Hair Dye Complete Kit with Bleach, Lightening Bleach: Original Hair Bleach Complete Kit, Midnight Tanzanite No Bleach Dark Purple Semi-Permanent Hair Dye Kit.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.8M/mo
Total Stores
2,927
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

37%
42%
15%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $6M/month across 2,927 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $27K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 119 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.7%
Pages/Visit
2.5
Avg. Time on Site
1m 39s
Avg. Product Price
$13

Range: $9 - $13

Rating Breakdown

Traffic Growth85/100
Trustpilot80/100
Business Quality75/100
Marketing Efficiency50/100
Revenue Performance47/100

Traffic Sources

organic46.6%
direct23.5%
paid15.6%
social2.7%
referral1.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$19K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
splatEasy13K$1.90$325
splat hair dyeEasy3K$0.11$9
splat hair colorEasy2K$2.45$74
splat purple hair dyeEasy780--
splat midnight jadeEasy570--

Trustpilot Rating

4.4

48 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.2%
🇨🇦Canada
10.6%
🇮🇳India
6.1%
🇬🇧United Kingdom
5.3%
🇦🇺Australia
5.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

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L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About Splat Hair Color

Is Splat Hair Color a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Splat Hair Color is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Splat Hair Color safe to buy from? Is it a scam?

Splat Hair Color has a Trustpilot rating of 4.4/5 based on 48 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Splat Hair Color's EcomScout rating and what does it mean?

Splat Hair Color has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Splat Hair Color generate?

Splat Hair Color receives approximately 1.1M visits per year with estimated monthly revenue of $27.7K - $53.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Splat Hair Color use?

We detected 13 Shopify apps on Splat Hair Color, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Splat Hair Color. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Splat Hair Color Shopify store analysis • Hair CareBeauty & Personal Care • Likely Dropshipper • Rating: S

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