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Spoiltland homepage screenshot
50/100
EcomScout

Spoiltland receives an EcomScout Rating of A (50/100), ranking #31,791 out of 961,724 Shopify stores we track. This Home Textiles Home & Garden store attracts 287.7K visits per year with estimated revenue of $22.1K - $55.2K/mo. It offers 255 products at an average price of £36.

Store descriptionShop stylish, high-quality newborn essentials at Spoiltland. Perfect for modern parents & thoughtful gift-givers who value comfort, safety & beautiful design.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.1K - $55.2K/mo
Est. Traffic/mo
24.0K
Products
255
Top Market
GB (100%)
Top Channel
SearchOrganic (36%)
Trustpilot
4.2/5 (97)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 36%, SearchPaid 24%, Mail 21%, Direct 12%.

Product pricing: Average price of £36 (range: £4 – £66) — ≈ $45 USD. Mid-range pricing strategy.

Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 97 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Sleepee Velvet Swaddle Blanket – Soft Newborn Baby Swaddle Wrap – Royal Baby (£42.90). Other top sellers include Sleepee Muslin Swaddle Blanket – Breathable Newborn Baby Muslin Blanket, Sleepee Car Seat Blanket – Safe Newborn Travel Blanket – Royal Baby, Sleepee Velvet Teddy Bear Baby Pillow with Dent – Baby Head Support Pillow.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Textiles Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.2M/mo
Total Stores
594
Avg Revenue
$10K/mo
Top 10% Threshold
$153K/mo

Competition Breakdown

19%
30%
27%
10%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Textiles market generates $6M/month across 594 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Home Textiles stores earn $153K+/month
  • This store outperforms 93% of Home Textiles competitors
  • Low average order value ($0) — consider bundling or upsells
  • 83 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
58.8%
Pages/Visit
24.7
Avg. Time on Site
1m 16s
Avg. Product Price
£36

≈ $45 USD

Range: £4 - £66

Rating Breakdown

Business Quality76/100
Trustpilot75/100
Revenue Performance46/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

SearchOrganic36.1%
SearchPaid23.6%
Mail20.7%
Direct12.1%
SocialPaid3.5%
SocialOrganic2.6%
DisplayAds1.0%
Referrals0.4%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8

Google Ads estimate

Yearly Ad Budget

$96

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
preparing for a new baby44--

Trustpilot Rating

4.2

97 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

octopus plushbaby sleep kitswaddlebaby pillowmoonie

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

ShopFacebook & Instagram

Reviews

TrustpilotTrustpilotJudge.me Product ReviewsJudge.me

Payment

Shopify Payments

Pre-Order

Pre-Order

Product Recommendations

Frequently Bought Together

Trending Home Textiles Products

Products gaining popularity in Home Textiles right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

iThird Battery Operated Wall Sconces Set of 2: 10000mAh Rechargeable Wall Lights with Remote Control, 360° Rotate Wireless Wall Scone Decor for TV/Mirror Bedroom Living Room, 31.5 Inch, Black

89
$48.49+219%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Black Cherry

79
$29.99+56%
Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

Ridgid - CC247 RIDGID 40617 Model 101 Close Quarters Tubing Cutter, 1/4-inch to 1-1/8-inch Tube Cutter Silver

65
$27.98+115%
See all trending Home Textiles products

Frequently Asked Questions About Spoiltland

Is Spoiltland a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Spoiltland is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Spoiltland safe to buy from? Is it a scam?

Spoiltland has a Trustpilot rating of 4.2/5 based on 97 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).

What is Spoiltland's EcomScout rating and what does it mean?

Spoiltland has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Spoiltland generate?

Spoiltland receives approximately 287.7K visits per year with estimated monthly revenue of $22.1K - $55.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Spoiltland use?

We detected 3 Shopify apps on Spoiltland, including Advanced Predictive Search, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "ella-6-6-2-theme-source" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Textiles store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Spoiltland. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Textiles store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Spoiltland Shopify store analysis • Home TextilesHome & Garden • Likely Dropshipper • Rating: A

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