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Steens Honey

steenshoney.com
B+
50/100
EcomScout

Steens Honey receives an EcomScout Rating of B+ (50/100), ranking #52,028 out of 1,195,221 Shopify stores we track. This Home Decor Home & Garden store attracts 176.3K visits per year with estimated revenue of $9.7K - $21.4K/mo. It offers 44 products at an average price of $50.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenFurniture
Est. Revenue/mo
$9.7K - $21.4K/mo
Est. Traffic/mo
14.7K
Products
44
Top Market
US (57%)
Top Channel
organic (29%)
Trustpilot
3.7/5 (13)

Store Intelligence Summary

Traffic breakdown: organic 29%, paid 16%, referral 5%.

Product pricing: Average price of $50 (range: $5 – $137). Mid-range pricing strategy.

Ad spend: Estimated $2.6K/mo in paid search ($31.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 13 reviews. Good standing with customers.

Top markets: US (57%), GB (21%), DE (14%).

Best-selling product: MGO 85+ Raw Multifloral Manuka Honey 5g sachet – 3 pack ($5). Other top sellers include OL UMF 10+ (MGO 263) Raw Mānuka Honey 17.6 oz, UMF 10+ (MGO 263) Raw Mānuka Honey 7.9 oz, UMF 20+ (MGO 830) Raw Mānuka Honey 17.6 oz.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$45.7M/mo
Total Stores
21,350
Avg Revenue
$2K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $46M/month across 21,350 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $38K+/month
  • •This store outperforms 94% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1060 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop95%Block69%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

MGO 85+ Raw Multifloral Manuka Honey 5g sachet – 3 pack#1

MGO 85+ Raw Multifloral Manuka Honey 5g sachet – 3 pack

$5

OL UMF 10+ (MGO 263) Raw Mānuka Honey 17.6 oz#2

OL UMF 10+ (MGO 263) Raw Mānuka Honey 17.6 oz

$56.99

UMF 10+ (MGO 263) Raw Mānuka Honey 7.9 oz#3

UMF 10+ (MGO 263) Raw Mānuka Honey 7.9 oz

$24.49

UMF 20+ (MGO 830) Raw Mānuka Honey 17.6 oz#4

UMF 20+ (MGO 830) Raw Mānuka Honey 17.6 oz

$136.99

OL MGO 85+ Raw Mānuka Honey 7.9 oz#5

OL MGO 85+ Raw Mānuka Honey 7.9 oz

$20.99

Handmade Wooden Honey Spoon#6

Handmade Wooden Honey Spoon

$9.99

UMF 13+ (MGO 400) Raw Mānuka Honey 17.6 oz#7

UMF 13+ (MGO 400) Raw Mānuka Honey 17.6 oz

$71.39

MGO 85+ Raw Mānuka Honey 12 oz - Squeezy Bottle#8

MGO 85+ Raw Mānuka Honey 12 oz - Squeezy Bottle

$23.99

UMF 24+ (MGO 1122) Raw Mānuka Honey 7.9 oz#9

UMF 24+ (MGO 1122) Raw Mānuka Honey 7.9 oz

$134.99

UMF 20+ (MGO 830) Raw Mānuka Honey 7.9 oz#10

UMF 20+ (MGO 830) Raw Mānuka Honey 7.9 oz

$81.99

Analyzing...
Bounce Rate
66.6%
Pages/Visit
1.4
Avg. Time on Site
13s
Avg. Product Price
$50

Range: $5 - $137

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot60/100
Marketing Efficiency45/100
Revenue Performance31/100

Traffic Sources

organic29.5%
paid16.2%
referral4.5%
direct0.5%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$31K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
manuka honeyEasy39K$0.60$6.6K
mielEasy2K$0.99$117
wedderspoon manuka honeyEasy750$0.38$53
new zealand honeyEasy720$0.79$118
comvita manuka honeyEasy660$1.19$534

Trustpilot Rating

3.7

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
56.7%
🇬🇧United Kingdom
21.0%
🇩🇪Germany
13.6%
🇳🇿New Zealand
4.9%
🇮🇳India
1.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

ShopKlaviyo: Email Marketing & SMSReCharge SubscriptionsPrivy4.5Vitals4.9Pre-Order0Judge.me Product Reviews5.0Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
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Frequently Asked Questions About Steens Honey

Is Steens Honey a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Steens Honey is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Steens Honey safe to buy from? Is it a scam?

Steens Honey has a Trustpilot rating of 3.7/5 based on 13 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).

What is Steens Honey's EcomScout rating and what does it mean?

Steens Honey has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Steens Honey generate?

Steens Honey receives approximately 176.3K visits per year with estimated monthly revenue of $9.7K - $21.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Steens Honey use?

We detected 8 Shopify apps on Steens Honey, including Shop, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Steens Honey. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Steens Honey Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: B+

Last updated: July 30, 2026

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