Traffic breakdown: direct 33%, organic 29%, referral 12%, social 7%.
Product pricing: Average price of ₹778 (range: ₹129 – ₹1,399) — ≈ $9.34 USD. Budget-friendly positioning targeting volume sales.
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Top markets: IN (44%), TW (40%), ID (16%).
Best-selling product: Big Pearl Drop (White) (₹249). Other top sellers include Ivory Grace Earrings, Midnight Rose Studs, Royal Emerald.
How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.