The New York Times
store.nytimes.comUnique Gifts, Photography, and Personalized Books from The New York Times
Books & Media Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Books & Media market generates $3M/month across 574 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Books & Media stores earn $119K+/month
- •This store outperforms 96% of Books & Media competitors
- •Low average order value ($0) — consider bundling or upsells
- •66 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Books & Media
Best Selling Products
#1Print Newspapers
$7.00
#2Front Page Puzzle
$60.00
#3The Premium Birthday Edition
$110.00
#4Front Page Reprint
$60.00
#5Puzzle Mania – Nov. 2025
$7.00
#6Inside Page Reprint
$60.00
#7Puzzle Mania!: Wordle, Connections, Spelling Bee, Minis and More!
$38.00
#8The Deluxe Birthday Edition
$160.00
#9Classic Crossword Puzzles Vol. 1
$22.00
#10Mini Crosswords Vol. 1
$10.99
Range: $7 - $160
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2997K
Google Ads estimate
Yearly Ad Budget
$36.0M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| new york times | 1150K | $1.76 | $177.0K |
| nytimesEasy | 553K | $1.41 | $87.1K |
| wall street journalEasy | 398K | $2.06 | $85.6K |
| nytEasy | 277K | $1.61 | $39.1K |
| alarm clock | 249K | $0.41 | $3.2K |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Swatches DotifyE-commerce Platform
ShopifyCustomer Support
Analytics
Google AnalyticsAdvertising
Email Marketing
Similar Stores
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Untitled Empyrean (Not Book Four)
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Vengeance
Frequently Asked Questions About The New York Times
Is The New York Times a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The New York Times is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is The New York Times safe to buy from? Is it a scam?
We don't have Trustpilot review data for The New York Times. However, our EcomScout rating is S (60/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is The New York Times's EcomScout rating and what does it mean?
The New York Times has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The New York Times generate?
The New York Times receives approximately 1.9M visits per year with estimated monthly revenue of $134.7K - $314.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The New York Times use?
We detected 1 Shopify apps on The New York Times, including Swatches Dotify. The store uses the "April 2026 - News subscription,Combined Listing" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Books & Media store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The New York Times. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Books & Media store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.