Traffic breakdown: SearchOrganic 35%, Direct 25%, SearchPaid 11%, DisplayAds 8%.
Product pricing: Average price of €150 (range: €36 – €263) — ≈ $163 USD. Positioned in the premium segment.
Top markets: FR (98%), ES (2%).
Best-selling product: Foulard en Satin - 2025 - StudioSoie (€23). Other top sellers include Foulard en Soie de Mûrier 100% Naturelle - StudioSoie, Taie d'Oreiller en Soie 19MM - StudioSoie, Taie d'Oreiller StudioSoie.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.