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Stührling Original homepage screenshot

Stührling Original

stuhrling.com
75/100
EcomScout

Stührling Original receives an EcomScout Rating of S (75/100), ranking #1,253 out of 1,126,079 Shopify stores we track. This Apparel Fashion & Apparel store attracts 1.2M visits per year with estimated revenue of $517.3K - $1.1M/mo. It offers 2.5K+ products at an average price of $430.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$517.3K - $1.1M/mo
Est. Traffic/mo
102.0K
Products
2.5K+
Top Market
US (45%)
Top Channel
organic (59%)
Trustpilot
3.3/5 (147)

Store Intelligence Summary

Traffic breakdown: organic 59%, direct 13%, paid 6%, referral 5%.

Product pricing: Average price of $430 (range: $135 – $1,010). Positioned in the premium segment.

Ad spend: Estimated $1.4K/mo in paid search ($17.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.3/5 based on 147 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (45%), ZA (9%), FR (5%).

Best-selling product: Stührling Macrocosm 4000 Automatic 43mm Skeleton with Dual Time ($525). Other top sellers include Stührling Special Reserve 3922 Automatic 48mm Skeleton, Stührling Executive 3133 Automatic 44mm Skeleton, Stührling Delphi 3944 Automatic 38mm Skeleton.

How is the EcomScout Rating calculated? The S grade (75/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.6%
Pages/Visit
4.0
Avg. Time on Site
1m 26s
Avg. Product Price
$430

Range: $135 - $1,010

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Trustpilot70/100
Marketing Efficiency50/100

Traffic Sources

organic58.7%
direct12.9%
paid6.0%
referral4.6%
social2.0%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
stuhrling watchesEasy4K$1.36$1.0K
stuhrlingEasy3K$1.75$802
stuhrling watchEasy1K$0.22$156
stuhrling original930$0.18$4
sturhling watchEasy220--

Trustpilot Rating

3.3

147 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
45.0%
🇿🇦South Africa
9.0%
🇫🇷France
4.7%
🇻🇳Vietnam
4.4%
🇬🇧United Kingdom
4.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

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Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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Frequently Asked Questions About Stührling Original

Is Stührling Original a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Stührling Original is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Stührling Original safe to buy from? Is it a scam?

Stührling Original has a Trustpilot rating of 3.3/5 based on 147 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (75/100).

What is Stührling Original's EcomScout rating and what does it mean?

Stührling Original has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Stührling Original generate?

Stührling Original receives approximately 1.2M visits per year with estimated monthly revenue of $517.3K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Stührling Original use?

We detected 9 Shopify apps on Stührling Original, including Yotpo Reviews & UGC, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Stührling Original. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Stührling Original Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: S

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