Traffic breakdown: direct 48%, social 24%, organic 22%.
Product pricing: Average price of CA$24 (range: CA$5 – CA$115) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.
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Customer trust: Trustpilot score 4.1/5 based on 5 reviews. Good standing with customers.
Top markets: US (81%), CA (18%), FR (1%).
Best-selling product: Love Letter Club - Monthly Subscription (CA$27). Other top sellers include Midsommar Enamel Pins, Self Care Enamel Pins, Hollanov | Magnets.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.