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Supermart.com

supermart.ng

Supermart.ng is the leading online supermarket and grocery delivery service in Nigeria. Order online from over 10,000 groceries and receive same-day delivery. We're the only grocery supermarket where you can fulfill your entire shopping basket without having to drive to various stores.

46/100
EcomScout Rating
Rank #12,594 of 126,287
Products
2.5K+
Category Rank
N/A

Groceries Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$8.6M/mo
Total Stores
546
Avg Revenue
$16K/mo
Top 10% Threshold
$175K/mo

Competition Breakdown

34%
35%
9%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Groceries market generates $9M/month across 546 stores
  • 17% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Groceries stores earn $175K+/month
  • This store outperforms 91% of Groceries competitors
  • Low average order value ($0) — consider bundling or upsells
  • 92 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.0%
Pages/Visit
2.2
Avg. Time on Site
1m 41s

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot65/100
Marketing Efficiency33/100
Revenue Performance24/100

Traffic Sources

Search52.6%
Direct41.7%
Referrals3.6%
Social1.5%
Paid Referrals0.5%
Mail0.1%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇬Nigeria
76.5%
🇺🇸United States
4.4%
🇬🇧United Kingdom
3.4%
🇮🇳India
3.1%
🇬🇭Ghana
2.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

supermartclassic dark chocolatealmond milkchicken noodle soup indomienigerian biscuits

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google AnalyticsMicrosoft Clarity

Shopify App

Block

Trending Groceries Products

Products gaining popularity in Groceries right now, based on Amazon & Google Trends data.

Organic Strawberries, 1 Lb

Organic Strawberries, 1 Lb

92
$3.68+120%
Medium Hass Avocado

Medium Hass Avocado

85
$0.68+7%
PRODUCE Organic Mandarin Bag, 48 OZ

PRODUCE Organic Mandarin Bag, 48 OZ

83
$7.99+25%
HOSTACK 71" Pantry Cabinet with Charging Station, Tall Kitchen Pantry Storage Cabinet with Microwave Stand, Farmhouse Kitchen Hutch with Storage Drawers for Living Room, Dining Room, White

HOSTACK 71" Pantry Cabinet with Charging Station, Tall Kitchen Pantry Storage Cabinet with Microwave Stand, Farmhouse Kitchen Hutch with Storage Drawers for Living Room, Dining Room, White

79
$229.99+23%
See all trending Groceries products

Frequently Asked Questions About Supermart.com

Is Supermart.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Supermart.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Supermart.com safe to buy from? Is it a scam?

Supermart.com has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (46/100).

What is Supermart.com's EcomScout rating and what does it mean?

Supermart.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Supermart.com generate?

Supermart.com receives approximately 3.3M visits per year with estimated monthly revenue of $136 - $340/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Supermart.com use?

App detection data for Supermart.com is being updated. The store uses the "Canopy Version 7.3.0 Update" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Groceries store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Supermart.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Groceries store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Supermart.com Shopify store analysis • GroceriesFood & Beverage • Unlikely Dropshipper • Rating: B+

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