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Suunto

suunto.nz
58/100
EcomScout

Suunto receives an EcomScout Rating of A+ (58/100), ranking #12,559 out of 889,150 Shopify stores we track. This Outdoor Sports Equipment Sports & Outdoors store attracts 142.2K visits per year with estimated revenue of $39.5K - $85.5K/mo. It offers 164 products at an average price of NZ$399.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$39.5K - $85.5K/mo
Est. Traffic/mo
11.8K
Products
164
Top Market
NZ (89%)
Top Channel
organic (42%)
Trustpilot
1.8/5 (822)

Store Intelligence Summary

Traffic breakdown: organic 42%, direct 39%, paid 9%, social 7%.

Product pricing: Average price of NZ$399 (range: NZ$8 – NZ$1,499) — ≈ $243 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 1.8/5 based on 822 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (89%), US (11%).

Best-selling product: Suunto Core Alpha Stealth (NZ$599). Other top sellers include Suunto Core All Black, Suunto Nautic S, Suunto Dive D4f - Black.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Sports Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$16K/mo
Total Stores
4
Avg Revenue
$4K/mo
Top 10% Threshold
$100K/mo

Competition Breakdown

25%
50%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Sports Equipment market generates $0M/month across 4 stores
  • 25% are enterprise stores (>$100K/mo) — competitive market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Outdoor Sports Equipment stores earn $100K+/month
  • This store outperforms 96% of Outdoor Sports Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
57.9%
Pages/Visit
1.4
Avg. Time on Site
21s
Avg. Product Price
NZ$399

≈ $243 USD

Range: NZ$8 - NZ$1,499

Rating Breakdown

Business Quality80/100
Revenue Performance65/100
Traffic Growth65/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

organic42.0%
direct39.1%
paid8.9%
social6.7%
referral3.2%

Trustpilot Rating

1.8

822 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
89.2%
🇺🇸United States
10.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Suunto

Is Suunto a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Suunto is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Suunto safe to buy from? Is it a scam?

Suunto has a Trustpilot rating of 1.8/5 based on 822 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).

What is Suunto's EcomScout rating and what does it mean?

Suunto has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Suunto generate?

Suunto receives approximately 142.2K visits per year with estimated monthly revenue of $39.5K - $85.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Suunto use?

We detected 7 Shopify apps on Suunto, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Sports Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Suunto. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Sports Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Suunto Shopify store analysis • Outdoor Sports EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: A+

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