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Switch Nails

switch-nails.com

Sustainable salon-quality nails in minutes

44/100
EcomScout Rating
Rank #14,224 of 125,217
Products
188
Category Rank
#61
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
36.4%
Pages/Visit
3.1
Avg. Time on Site
1m 31s
Avg. Product Price
$301

Range: $0 - $747

Rating Breakdown

Trustpilot95/100
Business Quality76/100
Traffic Growth50/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

Direct31.9%
Social31.1%
Search31.0%
Referrals4.6%
Paid Referrals1.3%
Mail0.1%

Trustpilot Rating

4.4

729 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
66.9%
🇩🇪Germany
10.5%
🇳🇴Norway
6.6%
🇺🇸United States
2.7%
🇫🇮Finland
2.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

switch nailspress on nailsnaglarswitchnailsswitch nails sverige

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Video

YouTube

Sales Channels

Shop

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.me

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

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$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

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Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

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Frequently Asked Questions About Switch Nails

Is Switch Nails a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Switch Nails is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Switch Nails safe to buy from? Is it a scam?

Switch Nails has a Trustpilot rating of 4.4/5 based on 729 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (44/100).

What is Switch Nails's EcomScout rating and what does it mean?

Switch Nails has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Switch Nails generate?

Switch Nails receives approximately 818.7K visits per year with estimated monthly revenue of $2.2K - $5.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Switch Nails use?

We detected 2 Shopify apps on Switch Nails, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "SwitchNails Main Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Switch Nails. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Switch Nails Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: B+

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