Back to Stores
Tartar Shield homepage screenshot

Tartar Shield

tartarshield.com
29/100
EcomScout

Tartar Shield receives an EcomScout Rating of C+ (29/100), ranking #38,669 out of 138,934 Shopify stores we track. This Oral Care Beauty & Personal Care store attracts 58.9K visits per year with estimated revenue of $2.7K - $6.2K/mo. It offers 11 products at an average price of $28.

Store descriptionTartar Shield dental care products for dogs and cats have been clinically proven to prevent plaque and tartar build-up, clean teeth, and freshen breath.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.7K - $6.2K/mo
Est. Traffic/mo
4.9K
Products
11
Top Market
US (81%)
Top Channel
N/A
Est. Ad Spend/mo
$399

Store Intelligence Summary

Product pricing: Average price of $28 (range: $14 – $48). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $399/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (81%), CA (12%), IN (8%).

Best-selling product: Tartar Shield® Soft Rawhide Chews for Small Dogs (30 ct) ($38.99). Other top sellers include Tartar Shield® Soft Rawhide Chews for Large Dogs (24 ct), Tartar Shield® Dog Biscuits (26 oz.), Tartar Shield® Sprinkles (80 g).

How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Oral Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$3.0M/mo
Total Stores
100
Avg Revenue
$30K/mo
Top 10% Threshold
$306K/mo

Competition Breakdown

22%
29%
10%
31%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Oral Care market generates $3M/month across 100 stores
  • 31% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Oral Care stores earn $306K+/month
  • This store outperforms 90% of Oral Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.3%
Pages/Visit
1.8
Avg. Time on Site
9s
Avg. Product Price
$28

Range: $14 - $48

Rating Breakdown

Business Quality75/100
Traffic Growth35/100
Marketing Efficiency29/100
Revenue Performance24/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$399

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tartar shield soft rawhide chewsEasy320--
tartar shieldEasy135$5.43$342
tartar shield soft rawhide chews for large dogsEasy135--
tartar shield for dogsEasy70--
clean dog teeth without brushingEasy55--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
80.7%
🇨🇦Canada
11.8%
🇮🇳India
7.5%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

tartar shield pro care toothpastetartar biscuits dogtriangle dental treats for catstartar shieldvohc

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

OpenCartShopify

Subscriptions

Skio

Sales Channels

Shop

Reviews

Bazaarvoice

Payment

Shopify Payments

Trending Oral Care Products

Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.

Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer

74
$39.95+3%
Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural, Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint, (4.7 oz, 2-Pack)

Dr. Squatch Hydroxyapatite Toothpaste Whitening - Natural, Fluoride-Free Toothpaste - Enamel Support - Day & Night Set - Citrus Mint & Spearmint, (4.7 oz, 2-Pack)

74
$24.99+17%
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

73
$15.34+33%
Colgate Extra Clean Toothbrush, Medium Toothbrush for Adults, 6 Pack

Colgate Extra Clean Toothbrush, Medium Toothbrush for Adults, 6 Pack

63
$4.96-15%
See all trending Oral Care products

Frequently Asked Questions About Tartar Shield

Is Tartar Shield a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Tartar Shield is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Tartar Shield safe to buy from? Is it a scam?

We don't have Trustpilot review data for Tartar Shield. However, our EcomScout rating is C+ (29/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Tartar Shield's EcomScout rating and what does it mean?

Tartar Shield has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Tartar Shield generate?

Tartar Shield receives approximately 58.9K visits per year with estimated monthly revenue of $2.7K - $6.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Tartar Shield use?

We detected 3 Shopify apps on Tartar Shield, including Fera Product Reviews App, Klaviyo Reviews, Vivid Discounts Manager PRO. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Oral Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Tartar Shield. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Tartar Shield Shopify store analysis • Oral CareBeauty & Personal Care • Likely Dropshipper • Rating: C+

Last updated: