Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Travel-Size Classics
$38.00
#2Gorgeous On-the-Go Travel Kit
$38.00
#3Luminous Skin Essentials Trio Kit
$39.50
#4Revitalize & Illuminate Skincare Collection
$49.50
#5Skin Serenity Duo
$28.00
#6Day to Night Glowing Skin Trio
$39.50
#7E-Gift Card
$25.00
#8Sustainably Gorgeous Tinted Moisturizer
$20.00
#9Big Mama Highlighter
$25.00
#10Big Mama Bronzer
$25.00
Range: $8 - $50
Rating Breakdown
Traffic Sources
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Advanced Predictive Search
Klaviyo Reviews
MotionE-commerce Platform
ShopifySales Channels
Advertising
CDN
AWS CloudFrontLoyalty
Payment
Shopify PaymentsSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz
Frequently Asked Questions About theBalm
Is theBalm a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, theBalm is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is theBalm safe to buy from? Is it a scam?
theBalm has a Trustpilot rating of 2.4/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (37/100).
What is theBalm's EcomScout rating and what does it mean?
theBalm has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does theBalm generate?
theBalm receives approximately 365.6K visits per year with estimated monthly revenue of $11.8K - $27.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does theBalm use?
We detected 3 Shopify apps on theBalm, including Advanced Predictive Search, Klaviyo Reviews, Motion. The store uses the "Expanse - New Theme August 29 2023" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against theBalm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.