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The Body Shop International

thebodyshop.it
43/100
EcomScout

The Body Shop International receives an EcomScout Rating of B+ (43/100), ranking #99,607 out of 1,190,026 Shopify stores we track. This Skincare and Cosmetics Beauty & Personal Care store attracts 114.0K visits per year with estimated revenue of $3.4K - $6.7K/mo. It offers 366 products at an average price of €15.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.4K - $6.7K/mo
Est. Traffic/mo
9.5K
Products
366
Top Market
IT (70%)
Top Channel
N/A
Trustpilot
1.9/5 (1,372)

Store Intelligence Summary

Product pricing: Average price of €15 (range: €5 – €27) — ≈ $17 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 1.9/5 based on 1,372 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (70%), GB (18%), US (8%).

Best-selling product: Lipstick Peptalk (€6.40). Other top sellers include White Musk® Perfume Oil, White Musk® Fragrance Mist, White Musk® Eau De Parfum.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$536K/mo
Total Stores
221
Avg Revenue
$2K/mo
Top 10% Threshold
$38K/mo

Competition Breakdown

33%
40%
18%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare and Cosmetics market generates $1M/month across 221 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare and Cosmetics stores earn $38K+/month
  • This store outperforms 94% of Skincare and Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
58.7%
Pages/Visit
1.9
Avg. Time on Site
24s
Avg. Product Price
€15

≈ $17 USD

Range: €5 - €27

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

1.9

1,372 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
70.2%
🇬🇧United Kingdom
18.3%
🇺🇸United States
7.7%
🇫🇷France
3.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
Explore all trending products

Frequently Asked Questions About The Body Shop International

Is The Body Shop International a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Body Shop International is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Body Shop International safe to buy from? Is it a scam?

The Body Shop International has a Trustpilot rating of 1.9/5 based on 1,372 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is The Body Shop International's EcomScout rating and what does it mean?

The Body Shop International has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Body Shop International generate?

The Body Shop International receives approximately 114.0K visits per year with estimated monthly revenue of $3.4K - $6.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Body Shop International use?

We detected 2 Shopify apps on The Body Shop International, including Mailchimp, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Body Shop International. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Body Shop International Shopify store analysis • Skincare and CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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