The Butterfly Effect
thebutterflyeffect.comThe Butterfly Effect receives an EcomScout Rating of S (61/100), ranking #16,160 out of 1,189,240 Shopify stores we track. This Apparel Fashion & Apparel store attracts 423.9K visits per year with estimated revenue of $27.2K - $58.9K/mo. It offers 11 products at an average price of $49.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 47%, direct 18%, referral 10%, organic 7%.
Product pricing: Average price of $49 (range: $30 – $66). Mid-range pricing strategy.
Ad spend: Estimated $3.0K/mo in paid search ($35.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 132 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (55%), AU (15%), CA (10%).
Best-selling product: The Original Necklace ($48). Other top sellers include The Love Hoodie, Infinite Butterfly Necklace, The Cross of Hope.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
Range: $30 - $66
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$36K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| butterfly effectEasy | 62K | $0.42 | $2 |
| butterfly jewelryEasy | 1K | $0.89 | $339 |
| butterfly affectEasy | 1K | $0.68 | $1 |
| magpie mouse studiosEasy | 270 | - | - |
| butterfly effect journal | 44 | - | - |
Trustpilot Rating
132 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About The Butterfly Effect
Is The Butterfly Effect a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Butterfly Effect is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Butterfly Effect safe to buy from? Is it a scam?
The Butterfly Effect has a Trustpilot rating of 4.9/5 based on 132 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is The Butterfly Effect's EcomScout rating and what does it mean?
The Butterfly Effect has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Butterfly Effect generate?
The Butterfly Effect receives approximately 423.9K visits per year with estimated monthly revenue of $27.2K - $58.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Butterfly Effect use?
We detected 7 Shopify apps on The Butterfly Effect, including Shop, Klaviyo: Email Marketing & SMS, Zipify Pages and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Butterfly Effect. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.