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1.6M/yr$178K/mo
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1.6M/yr• Makeup and Cosmetics
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theffectonline.com

theffectonline.com
A
52/100
EcomScout

theffectonline.com receives an EcomScout Rating of A (52/100), ranking #42,696 out of 1,192,792 Shopify stores we track. This Makeup and Cosmetics Beauty & Personal Care store attracts 255.5K visits per year with estimated revenue of $404 - $785/mo. It offers 415 products at an average price of PKR 2,589.

Analysis by EcomScout Research Team · How we calculate ratings

Makeup and CosmeticsBeauty & Personal CareCosmetics
Est. Revenue/mo
$404 - $785/mo
Est. Traffic/mo
21.3K
Products
415
Top Market
PK (45%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of PKR 2,589 (range: PKR 1,300 – PKR 3,999). Positioned in the premium segment.

0

Top markets: PK (45%), US (37%), IN (17%).

Best-selling product: Orignal FV Liquid Foundation (PKR 1,300). Other top sellers include Artificial Nails Pack of 576 Nails, Dream Deal 1 (12 Cute Products), Anylady Foldable Palette.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$43K/mo
Total Stores
21
Avg Revenue
$2K/mo
Top 10% Threshold
$218K/mo

Competition Breakdown

38%
24%
10%
5%
24%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Makeup and Cosmetics market generates $0M/month across 21 stores
  • •24% are enterprise stores (>$100K/mo) — competitive market
  • •Top 10% of Makeup and Cosmetics stores earn $218K+/month
  • •This store outperforms 99% of Makeup and Cosmetics competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Makeup and Cosmetics

Shop78%Block61%Judge.me Product Reviews41%Pre-Order34%

Best Selling Products

Orignal FV Liquid Foundation#1

Orignal FV Liquid Foundation

PKR 1,300

Artificial Nails Pack of 576 Nails#2

Artificial Nails Pack of 576 Nails

PKR 1,449

Dream Deal 1 (12 Cute Products)#3

Dream Deal 1 (12 Cute Products)

PKR 3,199

Anylady Foldable Palette#4

Anylady Foldable Palette

PKR 1,349

Mocallure Ultimate Ulpoia Palette#5

Mocallure Ultimate Ulpoia Palette

PKR 2,900

5 Pages Mocallure All In One Makeup Book#6

5 Pages Mocallure All In One Makeup Book

PKR 3,749

Mocallure 6 Pages All-in-One Makeup Book Palette (2026)#7

Mocallure 6 Pages All-in-One Makeup Book Palette (2026)

PKR 3,999

Flormar Set of 12 Lip pencils#8

Flormar Set of 12 Lip pencils

PKR 1,749

Eid Special Mini Bundle 4 – Cutest Bundle Ever!#9

Eid Special Mini Bundle 4 – Cutest Bundle Ever!

PKR 2,649

Mode Love Vitamin Nail Polishes (Pack Of 12) with Free Bag#10

Mode Love Vitamin Nail Polishes (Pack Of 12) with Free Bag

PKR 2,450

Analyzing...
Bounce Rate
76.1%
Pages/Visit
1.1
Avg. Time on Site
1s
Avg. Product Price
PKR 2,589

Range: PKR 1,300 - PKR 3,999

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇵🇰Pakistan
45.4%
🇺🇸United States
37.3%
🇮🇳India
17.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Klaviyo: Email Marketing & SMSOmnisend4.8Judge.me Product Reviews5.0Block

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
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Frequently Asked Questions About theffectonline.com

Is theffectonline.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, theffectonline.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is theffectonline.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for theffectonline.com. However, our EcomScout rating is A (52/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is theffectonline.com's EcomScout rating and what does it mean?

theffectonline.com has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does theffectonline.com generate?

theffectonline.com receives approximately 255.5K visits per year with estimated monthly revenue of $404 - $785/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does theffectonline.com use?

We detected 4 Shopify apps on theffectonline.com, including Klaviyo: Email Marketing & SMS, Omnisend, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against theffectonline.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

theffectonline.com Shopify store analysis • Makeup and Cosmetics • Beauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: July 26, 2026

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