FF receives an EcomScout Rating of S (68/100), ranking #3,820 out of 954,933 Shopify stores we track. This Footwear Fashion & Apparel store attracts 2.3M visits per year with estimated revenue of $376.9K - $816.7K/mo. It offers 2.5K+ products at an average price of £150.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 37%, organic 26%, direct 10%, referral 10%.
Product pricing: Average price of £150 (range: £150 – £150) — ≈ $191 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 2.8/5 based on 316 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (25%), GB (22%), AU (12%).
Best-selling product: UGG Womens Lowmel Trainers - Sand (£150).
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
≈ $191 USD
Range: £150 - £150
Rating Breakdown
Traffic Sources
Trustpilot Rating
316 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
VitalsSimilar Stores
View all →Trending Footwear Products
Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.
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Frequently Asked Questions About FF
Is FF a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FF is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FF safe to buy from? Is it a scam?
FF has a Trustpilot rating of 2.8/5 based on 316 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).
What is FF's EcomScout rating and what does it mean?
FF has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FF generate?
FF receives approximately 2.3M visits per year with estimated monthly revenue of $376.9K - $816.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FF use?
We detected 7 Shopify apps on FF, including Pre-Order, Shop, Vitals and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FF. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.