Back to Stores
thefragrancepeople.com homepage screenshot

thefragrancepeople.com

thefragrancepeople.com
57/100
EcomScout

thefragrancepeople.com receives an EcomScout Rating of A+ (57/100), ranking #10,184 out of 481,845 Shopify stores we track. This Home Fragrances Beauty & Personal Care store attracts 456.9K visits per year with estimated revenue of $2.4K - $4.7K/mo. It offers 71 products at an average price of $2229.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.4K - $4.7K/mo
Est. Traffic/mo
38.1K
Products
71
Top Market
IN (100%)
Top Channel
N/A
Est. Ad Spend/mo
$14

Store Intelligence Summary

Product pricing: Average price of $2229 (range: $499 – $3999). Positioned in the premium segment.

Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: IN (100%).

Best-selling product: Anti-Mosquito Citronella Fragrance Oil (1 Litre) ($2999). Other top sellers include Lemon Grass Fragrance Oil (1 Litre), Jasmine Fragrance Oil (1 Litre), Oud Fragrance Oil (1 Litre).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$35K/mo
Total Stores
20
Avg Revenue
$2K/mo
Top 10% Threshold
$37K/mo

Competition Breakdown

40%
35%
15%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Fragrances market generates $0M/month across 20 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Fragrances stores earn $37K+/month
  • This store outperforms 95% of Home Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
66.0%
Pages/Visit
1.4
Avg. Time on Site
6s
Avg. Product Price
$2229

Range: $499 - $3999

Rating Breakdown

Business Quality76/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$14

Google Ads estimate

Yearly Ad Budget

$168

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fragranced220--

Top Countries

🇮🇳India
100.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
Explore all trending products

Frequently Asked Questions About thefragrancepeople.com

Is thefragrancepeople.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, thefragrancepeople.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is thefragrancepeople.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for thefragrancepeople.com. However, our EcomScout rating is A+ (57/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is thefragrancepeople.com's EcomScout rating and what does it mean?

thefragrancepeople.com has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does thefragrancepeople.com generate?

thefragrancepeople.com receives approximately 456.9K visits per year with estimated monthly revenue of $2.4K - $4.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does thefragrancepeople.com use?

We detected 4 Shopify apps on thefragrancepeople.com, including Stamped.io Product Reviews, Loox Photo Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against thefragrancepeople.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

thefragrancepeople.com Shopify store analysis • Home FragrancesBeauty & Personal Care • Likely Dropshipper • Rating: A+

Last updated: