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Thegoatco

thegoatco.au
59/100
EcomScout

Thegoatco receives an EcomScout Rating of S (59/100), ranking #20,501 out of 1,125,961 Shopify stores we track. This Apparel Retail store attracts 877.1K visits per year with estimated revenue of $69.5K - $162.3K/mo. It offers 29 products at an average price of A$86.

Store descriptionGOAT mouth tape and nose strips promote whole-body health. Instantly enhancing your breathing for better sleep, performance, and overall well-being. 30 Night Risk-Free Trial.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$69.5K - $162.3K/mo
Est. Traffic/mo
73.1K
Products
29
Top Market
AU (57%)
Top Channel
SearchOrganic (30%)
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Traffic breakdown: SearchOrganic 30%, SocialPaid 22%, SearchPaid 15%, Referrals 15%.

Product pricing: Average price of A$86 (range: A$5 – A$310) — ≈ $57 USD. Mid-range pricing strategy.

Ad spend: Estimated $58/mo in paid search ($696/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: AU (57%), VN (19%), US (5%).

Best-selling product: Hyrox Pack (A$150). Other top sellers include Mouth + Nose Tape - 3 Month Bundle, Mouth + Nose Tape - 6 Month Bundle, Mouth Tape - 3 Month Bundle.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.0%
Pages/Visit
2.1
Avg. Time on Site
53s
Avg. Product Price
A$86

≈ $57 USD

Range: A$5 - A$310

Rating Breakdown

Business Quality100/100
Trustpilot65/100
Revenue Performance63/100
Traffic Growth50/100
Marketing Efficiency22/100

Traffic Sources

SearchOrganic30.1%
SocialPaid22.1%
SearchPaid15.3%
Referrals14.9%
Direct10.9%
Mail4.1%
SocialOrganic2.3%
DisplayAds0.3%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$58

Google Ads estimate

Yearly Ad Budget

$696

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
goat noseEasy570--

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
56.5%
🇻🇳Vietnam
18.6%
🇺🇸United States
5.2%
🇮🇩Indonesia
4.9%
🇩🇪Germany
4.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

goat nose stripsthegoatconose stripsmouth tapegoat strips

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Analytics

Google Analytics

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Frequently Asked Questions About Thegoatco

Is Thegoatco a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thegoatco is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Thegoatco safe to buy from? Is it a scam?

Thegoatco has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is Thegoatco's EcomScout rating and what does it mean?

Thegoatco has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Thegoatco generate?

Thegoatco receives approximately 877.1K visits per year with estimated monthly revenue of $69.5K - $162.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thegoatco use?

We detected 2 Shopify apps on Thegoatco, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thegoatco. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thegoatco Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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