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The Home Security Superstore

thehomesecuritysuperstore.com
61/100
EcomScout

The Home Security Superstore receives an EcomScout Rating of S (61/100), ranking #16,167 out of 1,189,773 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.2M visits per year with estimated revenue of $25.4K - $63.5K/mo. It offers 573 products at an average price of $24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.4K - $63.5K/mo
Est. Traffic/mo
102.3K
Products
573
Top Market
US (75%)
Top Channel
organic (35%)
Trustpilot
3.8/5 (30)

Store Intelligence Summary

Traffic breakdown: organic 35%, direct 17%, paid 8%, social 4%.

Product pricing: Average price of $24 (range: $7 – $49). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $929/mo in paid search ($11.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 30 reviews. Good standing with customers.

Top markets: US (75%), IN (2%), NL (2%).

Best-selling product: Police Force Tactical Expandable Solid Steel Baton 26" ($27.99). Other top sellers include Streetwise Sting Ring Rechargeable Stun Gun 18M, Police Force Tactical Expandable Solid Steel Baton 21", Fox Labs Five Point Three Police Pepper Spray 1.5 oz. Stream.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.2%
Pages/Visit
3.0
Avg. Time on Site
1m 35s
Avg. Product Price
$24

Range: $7 - $49

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Marketing Efficiency50/100
Revenue Performance49/100

Traffic Sources

organic35.0%
direct17.3%
paid8.1%
social3.6%
referral1.9%

Marketing & Ad Spend

Monthly Ad Spend

$929

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
security superstoreEasy1K$6.29$32
home security stores870$1.85$6
home security com750$12.35$255
home defense store750--
home security supply690--

Trustpilot Rating

3.8

30 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
75.1%
🇮🇳India
2.4%
🇳🇱Netherlands
2.3%
🇻🇳Vietnam
2.1%
🇩🇪Germany
2.0%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

Frequently Asked Questions About The Home Security Superstore

Is The Home Security Superstore a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Home Security Superstore is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Home Security Superstore safe to buy from? Is it a scam?

The Home Security Superstore has a Trustpilot rating of 3.8/5 based on 30 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).

What is The Home Security Superstore's EcomScout rating and what does it mean?

The Home Security Superstore has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Home Security Superstore generate?

The Home Security Superstore receives approximately 1.2M visits per year with estimated monthly revenue of $25.4K - $63.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Home Security Superstore use?

We detected 5 Shopify apps on The Home Security Superstore, including Shogun Page Builder, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Home Security Superstore. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Home Security Superstore Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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