The Lifeguard Store
thelifeguardstore.comThe Lifeguard Store receives an EcomScout Rating of A (52/100), ranking #42,700 out of 1,192,792 Shopify stores we track. This Apparel Fashion & Apparel store attracts 594.5K visits per year with estimated revenue of $12.3K - $26.7K/mo. It offers 2.1K products at an average price of $19.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 55%, paid 19%, direct 19%, referral 5%.
Product pricing: Average price of $19 (range: $1 – $55). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $5.7K/mo in paid search ($68.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.3/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (94%), VN (3%), CA (2%).
Best-selling product: Fox 40 Classic Pealess Whistles ($3.75). Other top sellers include Nylon Neck Lanyard, Original Guard Tee, Fox 40 Mini Pealess Whistle.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Fox 40 Classic Pealess Whistles
$3.75
#2Nylon Neck Lanyard
$1.20
#3Original Guard Tee
$8.75
#4Fox 40 Mini Pealess Whistle
$3.50
#5Fox 40 Mouth Grip Whistle
$4.50
#6Break Away Neck Lanyard
$2.70
#7RISE Guard Poly H-Back One Piece Swimsuit
$40.50
#8Original Guard Infinity Whistle
$3
#950" Standard Rescue Tube
$55
#10RISE Guard Poly Bikini
$42
Range: $1 - $55
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6K
Google Ads estimate
Yearly Ad Budget
$69K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lifeguardEasy | 20K | $0.61 | $697 |
| life guard | 3K | $1.88 | $23 |
| lifeguard hoodieEasy | 3K | $0.29 | $511 |
| lifeguard chairEasy | 2K | $0.82 | $113 |
| lifeguard storeEasy | 1K | $0.71 | $291 |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Form Builder
Back in StockSimilar Stores
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Frequently Asked Questions About The Lifeguard Store
Is The Lifeguard Store a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Lifeguard Store is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Lifeguard Store safe to buy from? Is it a scam?
The Lifeguard Store has a Trustpilot rating of 3.3/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).
What is The Lifeguard Store's EcomScout rating and what does it mean?
The Lifeguard Store has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Lifeguard Store generate?
The Lifeguard Store receives approximately 594.5K visits per year with estimated monthly revenue of $12.3K - $26.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Lifeguard Store use?
We detected 5 Shopify apps on The Lifeguard Store, including Shop, Form Builder, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Lifeguard Store. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.