Back to Stores
TheMittenState homepage screenshot

TheMittenState

themittenstate.com
41/100
EcomScout

TheMittenState receives an EcomScout Rating of B+ (41/100), ranking #40,720 out of 481,798 Shopify stores we track. This Apparel Fashion & Apparel store attracts 284.0K visits per year with estimated revenue of $10.6K - $22.9K/mo. It offers 1.8K products at an average price of $28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$10.6K - $22.9K/mo
Est. Traffic/mo
23.7K
Products
1.8K
Top Market
US (89%)
Top Channel
direct (27%)
Trustpilot
3.5/5 (0)

Store Intelligence Summary

Traffic breakdown: direct 27%, referral 7%.

Product pricing: Average price of $28 (range: $10 – $60). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $198/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5. Good standing with customers.

Top markets: US (89%), UA (5%), VE (5%).

Best-selling product: THE CLASSIC V-NECK (UNISEX) ($26.99). Other top sellers include THE CLASSIC FLEECE QUARTER-ZIP (UNISEX), MYSTERY TEE (UNISEX).

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
36.8%
Pages/Visit
3.2
Avg. Time on Site
1m 16s
Avg. Product Price
$28

Range: $10 - $60

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Marketing Efficiency43/100
Revenue Performance29/100

Traffic Sources

direct27.3%
referral6.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$198

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
made in michigan stores270--
wolverines t shirtEasy200--
made in michigan sweatshirts180--
michigan state t shirtEasy150$1.35$71
michigan mitten sweatshirt150--

Trustpilot Rating

3.5

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.2%
🇺🇦Ukraine
5.2%
🇻🇪Venezuela
4.8%
🇮🇳India
0.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About TheMittenState

Is TheMittenState a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, TheMittenState is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is TheMittenState safe to buy from? Is it a scam?

TheMittenState has a Trustpilot rating of 3.5/5 based on 0 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (41/100).

What is TheMittenState's EcomScout rating and what does it mean?

TheMittenState has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does TheMittenState generate?

TheMittenState receives approximately 284.0K visits per year with estimated monthly revenue of $10.6K - $22.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does TheMittenState use?

We detected 9 Shopify apps on TheMittenState, including Shop, Gorgias, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against TheMittenState. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

TheMittenState Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: