The Ordinary
theordinary.comThe Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.
Halal Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Halal market generates $11M/month across 309 stores
- •29% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Halal stores earn $265K+/month
- •This store outperforms 87% of Halal competitors
- •Low average order value ($0) — consider bundling or upsells
- •90 enterprise stores (>$100K/mo) proves scalability in this market
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$56K
Google Ads estimate
Yearly Ad Budget
$674K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| the ordinaryEasy | 262K | - | - |
| hyaluronic acid | 80K | $2.11 | $27.6K |
| salicylic acid | 80K | $1.09 | $67 |
| serumEasy | 64K | $1.22 | $20.1K |
| niacinamide | 59K | $1.73 | $6.1K |
Trustpilot Rating
722 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
JavaScript
Reviews
Analytics
Google Analytics
Google Tag ManagerCDN
Shopify App
Video
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Frequently Asked Questions About The Ordinary
Is The Ordinary a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Ordinary is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Ordinary safe to buy from? Is it a scam?
The Ordinary has a Trustpilot rating of 2.2/5 based on 722 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (72/100).
What is The Ordinary's EcomScout rating and what does it mean?
The Ordinary has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Ordinary generate?
The Ordinary receives approximately 83.4M visits per year with estimated monthly revenue of $5.1M - $11.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Ordinary use?
App detection data for The Ordinary is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Halal store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Ordinary. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Halal store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.