Back to Stores
theouai.co.uk homepage screenshot

theouai.co.uk

theouai.co.uk

Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin. Shipping to UK.

47/100
EcomScout Rating
Rank #11,800 of 126,136
Products
134
Category Rank
#416
in Haircare

Haircare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$11.0M/mo
Total Stores
608
Avg Revenue
$18K/mo
Top 10% Threshold
$191K/mo

Competition Breakdown

31%
30%
10%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Haircare market generates $11M/month across 608 stores
  • 22% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Haircare stores earn $191K+/month
  • This store outperforms 91% of Haircare competitors
  • Low average order value ($0) — consider bundling or upsells
  • 131 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
70.1%
Pages/Visit
1.9
Avg. Time on Site
1m 8s
Avg. Product Price
$30

Range: $0 - $104

Rating Breakdown

Business Quality76/100
Revenue Performance61/100
Traffic Growth55/100
Marketing Efficiency19/100

Traffic Sources

Search59.0%
Direct31.6%
Referrals4.2%
Social3.2%
Paid Referrals1.7%
Mail0.1%

Top Countries

🇬🇧United Kingdom
75.9%
🇺🇸United States
14.8%
🇮🇳India
5.3%
🇵🇰Pakistan
2.4%
🇵🇭Philippines
1.5%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ouai detox shampooouaiouai leave in conditionerouai shampoo and conditionerouai hair oil

Tech Stack & Apps

E-commerce Platform

Shopify

Analytics

Google Tag ManagerGoogle AnalyticsFacebook Pixel

Advertising

Pinterest Pixel

Customer Support

Zendesk

Email Marketing

Klaviyo: Email Marketing & SMS

Reviews

Yotpo Reviews & UGCYotpo

Trending Haircare Products

Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

Revlon Compact Hair Dryer | 1875W Lightweight Design, Perfect for Travel, (Black)

82
$14.98+317%
Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

Olaplex Nº. 6 Bond Smoother: Leave-In Styling Treatment | Smooths, Conditions, & Strengthens | Frizz Control for Up to 72 Hours | For Coily, Curly, Straight, and Wavy, 100 mL / 3.3 Fl Oz

75
$22.40+31%
REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

REVLON Infrared Ionic Hair Dryer with Diffuser & Concentrator, 2 Speed Settings, Blow Dryer with Tourmaline Technology for Frizz Control, 1875 Watt Power for Fast Drying, Suitable for All Hair Types

73
$26.19+35%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

71
$9.80+14%
See all trending Haircare products

Frequently Asked Questions About theouai.co.uk

Is theouai.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, theouai.co.uk is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is theouai.co.uk safe to buy from? Is it a scam?

We don't have Trustpilot review data for theouai.co.uk. However, our EcomScout rating is B+ (47/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is theouai.co.uk's EcomScout rating and what does it mean?

theouai.co.uk has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does theouai.co.uk generate?

theouai.co.uk receives approximately 1.0M visits per year with estimated monthly revenue of $77.0K - $179.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does theouai.co.uk use?

App detection data for theouai.co.uk is being updated. The store uses the "PC | BYOB | 04.07" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against theouai.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

theouai.co.uk Shopify store analysis • HaircareBeauty & Personal Care • Likely Dropshipper • Rating: B+

Last updated: