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Portwest Ireland - The Outdoor Shop

theoutdoorshop.ie
52/100
EcomScout

Portwest Ireland - The Outdoor Shop receives an EcomScout Rating of A (52/100), ranking #42,279 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 211.8K visits per year with estimated revenue of $8.4K - $18.2K/mo. It offers 1.7K products at an average price of €31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.4K - $18.2K/mo
Est. Traffic/mo
17.6K
Products
1.7K
Top Market
IE (50%)
Top Channel
N/A
Trustpilot
4.5/5 (268)

Store Intelligence Summary

Product pricing: Average price of €31 (range: €5 – €60) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $84/mo in paid search ($1.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 268 reviews. Excellent reputation — customers rate this store highly.

Top markets: IE (50%), GB (19%), VN (12%).

Best-selling product: Portwest Lab Coat (€20). Other top sellers include Portwest Wicklow Women's Sherpa Quarter-Zip Fleece, Portwest Beanie with Rechargeable LED Headlight, Portwest Kid's Atlantic II Steamer Wetsuit.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
79.0%
Pages/Visit
4.3
Avg. Time on Site
1m 27s
Avg. Product Price
€31

≈ $34 USD

Range: €5 - €60

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$84

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ireland visitors guide125--
aran ireland90--
killarney ireland toursEasy80$1.76-
things to see and do in galway irelandEasy70$0.63-
best raincoats for irelandEasy55--

Trustpilot Rating

4.5

268 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇪Ireland
49.6%
🇬🇧United Kingdom
19.1%
🇻🇳Vietnam
12.3%
🇺🇸United States
10.2%
🇩🇪Germany
8.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
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OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

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JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

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Frequently Asked Questions About Portwest Ireland - The Outdoor Shop

Is Portwest Ireland - The Outdoor Shop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Portwest Ireland - The Outdoor Shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Portwest Ireland - The Outdoor Shop safe to buy from? Is it a scam?

Portwest Ireland - The Outdoor Shop has a Trustpilot rating of 4.5/5 based on 268 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Portwest Ireland - The Outdoor Shop 's EcomScout rating and what does it mean?

Portwest Ireland - The Outdoor Shop has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Portwest Ireland - The Outdoor Shop generate?

Portwest Ireland - The Outdoor Shop receives approximately 211.8K visits per year with estimated monthly revenue of $8.4K - $18.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Portwest Ireland - The Outdoor Shop use?

We detected 7 Shopify apps on Portwest Ireland - The Outdoor Shop , including Shop, Klaviyo: Email Marketing & SMS, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Portwest Ireland - The Outdoor Shop . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Portwest Ireland - The Outdoor Shop Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A

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