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Scent City homepage screenshot
64/100
EcomScout

Scent City receives an EcomScout Rating of S (64/100), ranking #4,492 out of 517,771 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 213.9K visits per year with estimated revenue of $62.2K - $121.0K/mo. It offers 446 products at an average price of £98.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$62.2K - $121.0K/mo
Est. Traffic/mo
17.8K
Products
446
Top Market
US (77%)
Top Channel
referral (42%)
Trustpilot
4.7/5 (119)

Store Intelligence Summary

Traffic breakdown: referral 42%, direct 12%.

Product pricing: Average price of £98 (range: £8 – £245) — ≈ $125 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.7/5 based on 119 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (77%), GB (22%), CA (0%).

Best-selling product: Sample Subscription (£14). Other top sellers include Opulent Shaik Sapphire No. 77, Love & Crime, Élise.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$7.3M/mo
Total Stores
999
Avg Revenue
$7K/mo
Top 10% Threshold
$139K/mo

Competition Breakdown

18%
39%
23%
8%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $7M/month across 999 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $139K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 134 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
78.6%
Pages/Visit
1.6
Avg. Time on Site
16s
Avg. Product Price
£98

≈ $125 USD

Range: £8 - £245

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

referral41.8%
direct12.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
noble 194228--

Trustpilot Rating

4.7

119 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.2%
🇬🇧United Kingdom
22.4%
🇨🇦Canada
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Scent City

Is Scent City a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Scent City is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Scent City safe to buy from? Is it a scam?

Scent City has a Trustpilot rating of 4.7/5 based on 119 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).

What is Scent City's EcomScout rating and what does it mean?

Scent City has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Scent City generate?

Scent City receives approximately 213.9K visits per year with estimated monthly revenue of $62.2K - $121.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Scent City use?

We detected 7 Shopify apps on Scent City, including Back in Stock, Smile.io Rewards & Loyalty, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Scent City. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Scent City Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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