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Theshortbreadcompany

theshortbreadcompany.com
32/100
EcomScout

Theshortbreadcompany receives an EcomScout Rating of B (32/100), ranking #32,632 out of 138,625 Shopify stores we track. This Gifts & Novelties Retail store attracts 21.7K visits per year with estimated revenue of $743 - $1.7K/mo. It offers 31 products at an average price of $13.

Store descriptionLuxury, handmade shortbread. Shortbread gifts, bespoke shortbread, shortbread biscuits for personalisation, shortbread wedding favours, shortbread corporate gifts and shortbread for events, celebrations and occasions. Shortbread gift tins, Christmas shortbread, shortbread flavours, Wholesale shortbread, subscription.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$743 - $1.7K/mo
Est. Traffic/mo
1.8K
Products
31
Top Market
US (63%)
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of $13 (range: $8 – $19). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (63%), ZA (19%), GB (18%).

Best-selling product: All Butter Shortbread ($12.99). Other top sellers include Terrys Chocolate Orange Shortbread, All Butter Shortbread Box, All Butter Grab Bag.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$12.5M/mo
Total Stores
3,220
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

25%
42%
20%
6%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $12M/month across 3,220 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $69K+/month
  • This store outperforms 94% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 231 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.1%
Pages/Visit
2.0
Avg. Time on Site
57s
Avg. Product Price
$13

Range: $8 - $19

Rating Breakdown

Business Quality75/100
Trustpilot55/100
Traffic Growth30/100
Revenue Performance24/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
62.7%
🇿🇦South Africa
19.1%
🇬🇧United Kingdom
18.1%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

shortbread brands ukis shortbread supposed to get bigger when bakingold biscuit tinbest all butter shortbreak ukshortbreat size

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerFacebook Pixel

Payment

Shopify PaymentsAfterpay

Advertising

Google AdsMicrosoft Advertising

Email Marketing

Klaviyo: Email Marketing & SMSOmnisendPrivyPrivyOmnisend

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Frequently Asked Questions About Theshortbreadcompany

Is Theshortbreadcompany a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Theshortbreadcompany is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Theshortbreadcompany safe to buy from? Is it a scam?

Theshortbreadcompany has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (32/100).

What is Theshortbreadcompany's EcomScout rating and what does it mean?

Theshortbreadcompany has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Theshortbreadcompany generate?

Theshortbreadcompany receives approximately 21.7K visits per year with estimated monthly revenue of $743 - $1.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Theshortbreadcompany use?

We detected 2 Shopify apps on Theshortbreadcompany, including Checkout B | Checkout Upsells, Judge.me Ali Reviews Importer. The store uses the "TSBC_MAIN_2024" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Theshortbreadcompany. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Theshortbreadcompany Shopify store analysis • Gifts & NoveltiesRetail • Likely Dropshipper • Rating: B

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