thesleepytie.com
thesleepytie.comthesleepytie.com receives an EcomScout Rating of B+ (46/100), ranking #13,460 out of 139,045 Shopify stores we track. This Accessories Retail store attracts 654.3K visits per year with estimated revenue of $31.4K - $73.2K/mo. It offers 45 products at an average price of $36.
Store descriptionSleepy Tie® is a revolutionary double-scrunchie designed to protect, prolong and enhance your blow out or styled hair. Our patent-pending design has changed hair routines across the nation. Sleepy Tie® is made for all hair types and textures that are 2-3 inches past shoulder length.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 38%, Direct 25%, Social 11%, Mail 5%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $36 (range: $13 – $110). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $735/mo in paid search ($8.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (85%), AU (5%), FR (3%).
Best-selling product: The Sleepy Tie® ($29.99). Other top sellers include The Sleepy Tie® Midnight, The Curly Tie, The Sleepy Tie® Espresso.
Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Accessories market generates $17M/month across 10,083 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •88% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Accessories stores earn $11K+/month
- •This store outperforms 86% of Accessories competitors
- •Belts shows highest opportunity with $2,360 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •135 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $13 - $110
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$735
Google Ads estimate
Yearly Ad Budget
$9K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| heatless curlsEasy | 3K | - | - |
| overnight curlsEasy | 1K | - | - |
| what to do with long hair while sleepingEasy | 630 | - | - |
| protect hair while sleepingEasy | 540 | - | - |
| tie hairEasy | 320 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Advanced Predictive Search
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Customer Support
Payment
Shopify PaymentsEmail Marketing
Analytics
Google AnalyticsSimilar Stores
View all →Trending Accessories Products
Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.
Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
Frequently Asked Questions About thesleepytie.com
Is thesleepytie.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, thesleepytie.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is thesleepytie.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for thesleepytie.com. However, our EcomScout rating is B+ (46/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is thesleepytie.com's EcomScout rating and what does it mean?
thesleepytie.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does thesleepytie.com generate?
thesleepytie.com receives approximately 654.3K visits per year with estimated monthly revenue of $31.4K - $73.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does thesleepytie.com use?
We detected 2 Shopify apps on thesleepytie.com, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Copy of sleepy-tie/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against thesleepytie.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.