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Thesurplustore

thesurplustore.com

Surplustore is a Concept Store based in Rome and is now a point of reference for a modern and avant-garde shopping concept. Surplustore is real microcosm for personal care. The Store, hosts a hairdressing salon branded by GermanoHR and also a restaurant, Fiorito, where you will have a dining experience.

29/100
EcomScout Rating
Rank #36,540 of 125,853
Products
48
Category Rank
N/A

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.4%
Pages/Visit
2.0
Avg. Time on Site
15s
Avg. Product Price
$222

Range: $149 - $339

Rating Breakdown

Business Quality80/100
Revenue Performance35/100
Traffic Growth30/100

Traffic Sources

Search42.9%
Direct34.4%
Referrals13.7%
Social5.2%
Paid Referrals1.9%
Mail0.2%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇷Brazil
53.5%
🇮🇹Italy
41.8%
🇵🇭Philippines
4.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

surplus romasurplusbeatrice bthe surplusshow can you return item from sm just changing the size

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

CDN

CloudflarecdnjsAWS CloudFront

Pre-Order

Pre-Order

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Marketing

UpPromote Affiliate Marketing

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Thesurplustore

Is Thesurplustore a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Thesurplustore is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Thesurplustore safe to buy from? Is it a scam?

We don't have Trustpilot review data for Thesurplustore. However, our EcomScout rating is C+ (29/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Thesurplustore's EcomScout rating and what does it mean?

Thesurplustore has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Thesurplustore generate?

Thesurplustore receives approximately 14.3K visits per year with estimated monthly revenue of $4.3K - $9.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Thesurplustore use?

We detected 1 Shopify apps on Thesurplustore, including SC Product Options. The store uses the "Shella 5.0.2" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Thesurplustore. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Thesurplustore Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: C+

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