The Swallow Co
theswallowco.comThe Swallow Co receives an EcomScout Rating of S (68/100), ranking #3,554 out of 913,949 Shopify stores we track. This Nutraceuticals Health & Wellness store attracts 514.2K visits per year with estimated revenue of $46.3K - $92.6K/mo. It offers 10 products at an average price of £39.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 20%, direct 12%, organic 5%, referral 4%.
Product pricing: Average price of £39 (range: £25 – £60) — ≈ $50 USD. Mid-range pricing strategy.
Ad spend: Estimated $175/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 559 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (60%), US (30%), RO (4%).
Best-selling product: Pro Magnesium 4 Complex for Sleep & Energy (£25). Other top sellers include Pro Marine Collagen Peptides for Skin & Hair, Advanced Probiotic Live Cultures, Glucosamine, Chondroitin & MSM for Joints.
Nutraceuticals Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nutraceuticals market generates $0M/month across 65 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Nutraceuticals stores earn $61K+/month
- •This store outperforms 94% of Nutraceuticals competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nutraceuticals
Best Selling Products
#1Pro Magnesium 4 Complex for Sleep & Energy
£25≈ $32
#2Pro Marine Collagen Peptides for Skin & Hair
£30≈ $38
#3Advanced Probiotic Live Cultures
£30≈ $38
#4Glucosamine, Chondroitin & MSM for Joints
£30≈ $38
#5Pro Omega 3
£25≈ $32
#6Daily Multivitamin with Active Nutrients
£25≈ $32
#7Magnesium & Marine Collagen Support
£55≈ $70
#8Sleep Reset Protocol for Deep Rest
£50≈ $64
#9Joint Support Duo
£60≈ $76
#10Skin & Hair Beauty Support Bundle
£60≈ $76
≈ $50 USD
Range: £25 - £60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$175
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| one a day vitaminsEasy | 3K | $0.26 | $17 |
| magnesium bisglycinate | 2K | - | - |
| elavateEasy | 2K | - | - |
| albion minerals magnesium | 90 | - | - |
| multivitamin with vitamin eEasy | 42 | - | - |
Trustpilot Rating
559 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About The Swallow Co
Is The Swallow Co a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Swallow Co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Swallow Co safe to buy from? Is it a scam?
The Swallow Co has a Trustpilot rating of 4.6/5 based on 559 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).
What is The Swallow Co's EcomScout rating and what does it mean?
The Swallow Co has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does The Swallow Co generate?
The Swallow Co receives approximately 514.2K visits per year with estimated monthly revenue of $46.3K - $92.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Swallow Co use?
We detected 7 Shopify apps on The Swallow Co, including Shop, Trustpilot, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nutraceuticals store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Swallow Co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nutraceuticals store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.