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Tilley Endurables

tilley.com
66/100
EcomScout

Tilley Endurables receives an EcomScout Rating of S (66/100), ranking #2,346 out of 199,442 Shopify stores we track. This Outdoor Apparel and Accessories Fashion & Apparel store attracts 2.3M visits per year with estimated revenue of $299.7K - $649.3K/mo. It offers 709 products at an average price of $74.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$299.7K - $649.3K/mo
Est. Traffic/mo
192.2K
Products
709
Top Market
CA (47%)
Top Channel
organic (58%)
Trustpilot
1.4/5 (186)

Store Intelligence Summary

Traffic breakdown: organic 58%, direct 21%, social 8%, referral 3%.

Product pricing: Average price of $74 (range: $5 – $156). Mid-range pricing strategy.

Ad spend: Estimated $9.8K/mo in paid search ($118.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.4/5 based on 186 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (47%), US (39%), GB (5%).

Best-selling product: LTM6 Airflo Sun Hat ($79.2). Other top sellers include LTM5 Airflo Slim Sun Hat, T4MO-1 Airflo Hikers Hat, Tilley Hat Sizer (3 Pack).

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Apparel and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$77K/mo
Total Stores
2
Avg Revenue
$38K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Apparel and Accessories market generates $0M/month across 2 stores
  • This store outperforms 44% of Outdoor Apparel and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Outdoor Apparel and Accessories

Analyzing...
Bounce Rate
34.8%
Pages/Visit
5.5
Avg. Time on Site
2m 27s
Avg. Product Price
$74

Range: $5 - $156

Rating Breakdown

Business Quality80/100
Revenue Performance73/100
Marketing Efficiency70/100
Traffic Growth55/100
Trustpilot50/100

Traffic Sources

organic58.3%
direct21.0%
social8.0%
referral2.6%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$10K

Google Ads estimate

Yearly Ad Budget

$118K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bucket hatEasy76K$0.61$935
bucket hatsEasy18K$0.63$2.7K
tilly17K$0.10$813
safari hatEasy6K$0.55$228
brixton hatsEasy5K$0.47$1.3K

Trustpilot Rating

1.4

186 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
46.8%
🇺🇸United States
39.4%
🇬🇧United Kingdom
4.8%
🇦🇺Australia
2.9%
🇫🇷France
1.4%

Analysis

Strengths

  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
Explore all trending products

Frequently Asked Questions About Tilley Endurables

Is Tilley Endurables a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Tilley Endurables is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Tilley Endurables safe to buy from? Is it a scam?

Tilley Endurables has a Trustpilot rating of 1.4/5 based on 186 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is Tilley Endurables's EcomScout rating and what does it mean?

Tilley Endurables has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Tilley Endurables generate?

Tilley Endurables receives approximately 2.3M visits per year with estimated monthly revenue of $299.7K - $649.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Tilley Endurables use?

We detected 11 Shopify apps on Tilley Endurables, including Pre-Order, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Apparel and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Tilley Endurables. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Apparel and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Tilley Endurables Shopify store analysis • Outdoor Apparel and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

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