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59/100
EcomScout

Melissa receives an EcomScout Rating of S (59/100), ranking #17,473 out of 1,125,939 Shopify stores we track. This Pet Supplies Pets store attracts 349.1K visits per year with estimated revenue of $90.6K - $181.2K/mo. It offers 311 products at an average price of $119.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$90.6K - $181.2K/mo
Est. Traffic/mo
29.1K
Products
311
Top Market
US (54%)
Top Channel
direct (31%)
Est. Ad Spend/mo
$274

Store Intelligence Summary

Traffic breakdown: direct 31%, social 29%, organic 23%.

Product pricing: Average price of $119 (range: $18 – $230). Positioned in the premium segment.

Ad spend: Estimated $274/mo in paid search ($3.3K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (54%), VN (11%), CA (5%).

Best-selling product: Mini Dog Tag ($135). Other top sellers include 2" Adjustable Extender, Mini Dog Tag Necklace, Square Mini Locket Necklace with Pavé Jump Ring.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$30.0M/mo
Total Stores
10,290
Avg Revenue
$3K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $30M/month across 10,290 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $52K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 610 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
56.4%
Pages/Visit
2.2
Avg. Time on Site
18s
Avg. Product Price
$119

Range: $18 - $230

Rating Breakdown

Business Quality90/100
Traffic Growth80/100
Revenue Performance65/100
Marketing Efficiency50/100

Traffic Sources

direct31.4%
social29.3%
organic23.5%
paid0.7%
referral0.3%

Marketing & Ad Spend

Monthly Ad Spend

$274

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tiny tagsEasy440--
grandson dog tagsEasy230--
tinytagsEasy220$0.17$12
tiny charmsEasy180$0.42$23
jewelry dog tagsEasy165$0.92$1

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.0%
🇻🇳Vietnam
11.3%
🇨🇦Canada
5.3%
🇮🇳India
5.3%
🇬🇧United Kingdom
5.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Melissa

Is Melissa a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Melissa is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Melissa safe to buy from? Is it a scam?

We don't have Trustpilot review data for Melissa. However, our EcomScout rating is S (59/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Melissa's EcomScout rating and what does it mean?

Melissa has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Melissa generate?

Melissa receives approximately 349.1K visits per year with estimated monthly revenue of $90.6K - $181.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Melissa use?

We detected 7 Shopify apps on Melissa, including Klaviyo: Email Marketing & SMS, Back in Stock, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Melissa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Melissa Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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