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58/100
EcomScout

Toka receives an EcomScout Rating of A+ (58/100), ranking #23,150 out of 1,125,961 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.3M visits per year with estimated revenue of $35.4K - $88.5K/mo. It offers 97 products at an average price of $38.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.4K - $88.5K/mo
Est. Traffic/mo
105.3K
Products
97
Top Market
US (65%)
Top Channel
direct (38%)
Trustpilot
3.1/5 (7)

Store Intelligence Summary

Traffic breakdown: direct 38%, paid 24%, social 20%, organic 13%.

Product pricing: Average price of $38 (range: $10 – $129). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.7K/mo in paid search ($20.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 7 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (65%), GB (24%), CA (4%).

Best-selling product: The Trade Sling ($69). Other top sellers include Pull Token, Squirt Squad License Plate Frame, Dino Palette Bum Bag.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.5%
Pages/Visit
4.5
Avg. Time on Site
2m 24s
Avg. Product Price
$38

Range: $10 - $129

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance56/100
Trustpilot45/100
Marketing Efficiency32/100

Traffic Sources

direct37.6%
paid24.2%
social20.5%
organic13.5%
referral2.2%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$20K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
gift card45K$1.46$63.0K
online gift cards8K$1.50$6.2K
buy gift cards online7K$1.16$1.2K
tsum tsumEasy6K$0.34$110
digital gift cards5K$1.22$760

Trustpilot Rating

3.1

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.4%
🇬🇧United Kingdom
23.7%
🇨🇦Canada
3.8%
🇻🇳Vietnam
2.1%
🇫🇷France
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

Frequently Asked Questions About Toka

Is Toka a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Toka is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Toka safe to buy from? Is it a scam?

Toka has a Trustpilot rating of 3.1/5 based on 7 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).

What is Toka's EcomScout rating and what does it mean?

Toka has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Toka generate?

Toka receives approximately 1.3M visits per year with estimated monthly revenue of $35.4K - $88.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Toka use?

We detected 15 Shopify apps on Toka, including Loox Photo Reviews, Klaviyo: Email Marketing & SMS, Zipify Pages and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Toka. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Toka Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: A+

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