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tokidoki

tokidoki.it
67/100
EcomScout

tokidoki receives an EcomScout Rating of S (67/100), ranking #3,965 out of 869,415 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 2.9M visits per year with estimated revenue of $108.4K - $216.8K/mo. It offers 763 products at an average price of $17.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$108.4K - $216.8K/mo
Est. Traffic/mo
237.5K
Products
763
Top Market
US (56%)
Top Channel
direct (27%)
Trustpilot
3.0/5 (3)

Store Intelligence Summary

Traffic breakdown: direct 27%, referral 4%.

Product pricing: Average price of $17 (range: $4 – $84). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.0/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (56%), CA (3%), IT (2%).

Best-selling product: Botanical Harmony Unicorno Blind Box ($14). Other top sellers include 'Til Death Do Us Part Adios & Ciao Ciao: Together Forever Blind Box, Ladurée x tokidoki Blind Box, Boozy Besties Blind Box.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.9M/mo
Total Stores
8,547
Avg Revenue
$3K/mo
Top 10% Threshold
$52K/mo

Competition Breakdown

31%
39%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $26M/month across 8,547 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $52K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 478 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.3%
Pages/Visit
5.3
Avg. Time on Site
1m 28s
Avg. Product Price
$17

Range: $4 - $84

Rating Breakdown

Traffic Growth95/100
Business Quality80/100
Revenue Performance59/100
Marketing Efficiency55/100
Trustpilot45/100

Traffic Sources

direct27.3%
referral3.8%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$20

Google Ads estimate

Yearly Ad Budget

$240

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
tokidokiEasy20K$0.22$923
tokidoki hello kitty backpackEasy180--
custom tokidokiEasy100--
www.tokidokiEasy100$0.45$1
team liquid tokidoki90--

Trustpilot Rating

3.0

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
56.0%
🇨🇦Canada
2.6%
🇮🇹Italy
2.4%
🇦🇺Australia
2.3%
🇧🇷Brazil
2.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About tokidoki

Is tokidoki a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, tokidoki is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is tokidoki safe to buy from? Is it a scam?

tokidoki has a Trustpilot rating of 3.0/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (67/100).

What is tokidoki's EcomScout rating and what does it mean?

tokidoki has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does tokidoki generate?

tokidoki receives approximately 2.9M visits per year with estimated monthly revenue of $108.4K - $216.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does tokidoki use?

We detected 11 Shopify apps on tokidoki, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against tokidoki. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

tokidoki Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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