Total Hockey
total-hockey.comTotal Hockey receives an EcomScout Rating of S (60/100), ranking #18,130 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 450.1K visits per year with estimated revenue of $29.4K - $63.7K/mo. It offers 2.0K products at an average price of £20.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 23%, organic 20%, direct 19%, social 8%.
Product pricing: Average price of £20 (range: £1 – £100) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $189/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 2,480 reviews. Good standing with customers.
Top markets: GB (18%), AU (11%), US (10%).
Best-selling product: Vapor Drive 2 Hockey Shoe - SE (£100). Other top sellers include TS 500 Pink/Grey Camo, HX 800, Binding Tape.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
≈ $26 USD
Range: £1 - £100
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$189
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hockey stores near meEasy | 10K | $0.73 | $3 |
| hockey equipment | 4K | $0.99 | $2.3K |
| field hockey sticksEasy | 2K | $0.61 | $851 |
| hockey shoesEasy | 220 | $0.69 | $41 |
| total hockey total hockeyEasy | 50 | - | - |
Trustpilot Rating
2,480 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
TrustpilotSimilar Stores
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Frequently Asked Questions About Total Hockey
Is Total Hockey a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Total Hockey is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Total Hockey safe to buy from? Is it a scam?
Total Hockey has a Trustpilot rating of 4.0/5 based on 2,480 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).
What is Total Hockey's EcomScout rating and what does it mean?
Total Hockey has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Total Hockey generate?
Total Hockey receives approximately 450.1K visits per year with estimated monthly revenue of $29.4K - $63.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Total Hockey use?
We detected 4 Shopify apps on Total Hockey, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Total Hockey. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.